Asahi Group Introduces Peroni Nastro Azzurro 0.0% worldwide as a New Global Brand Initiative

Asahi Group Holdings, Ltd.

Peroni Nastro Azzurro, one of the five global brands promoted by Asahi Group, launches new alcohol-free beer offering Peroni Nastro Azzurro 0.0%. Asahi Group pursues premium beer brand strategies and drives sustainable growth in line with market trends.

 
  • New Peroni Nastro Azzurro 0.0% offers the same superior taste experience as Peroni Nastro Azzurro, with a crisp and refreshing Italian taste at 0.0% alcohol. It launches across 28 markets worldwide from April.
  • Peroni Nastro Azzurro 0.0% logo and branding will feature across Formula One™ season on the Aston Martin Aramco Cognizant Formula One™ Team car as partnership between the two iconic brands enters its second year.

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