Asahi Group Introduces Asahi Super Dry 3.5% Exclusively in Australia

Asahi Group Holdings, Ltd.

(Tokyo, Japan - July 19, 2022) – Asahi Group Holdings, Ltd. announces that Asahi Super Dry, one of the five global brands promoted by Asahi Group, has launched Asahi Super Dry 3.5%, a new mid-strength* beer with the unmistakable Karakuchi flavor. This offering is the first extension product of Asahi Super Dry brand to be brewed and released outside of its mother market, Japan. Asahi Group pursues premium beer brand strategies and drives sustainable growth in line with market trends.

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