Announcement Regarding Changes in Regional Headquarters Structure
- Business Integration in Southeast Asia and Oceania: The non-alcohol beverage operations currently under Asahi Holdings Southeast Asia Sdn. Bhd. will be integrated with Asahi Beverages Pty. Ltd. Additionally, Asahi Europe and International, Ltd. (“AEI”) will transfer its alcohol beverage businesses in Southeast Asia and South Asia to Asahi Beverages Pty. Ltd.
- East Asia Alcohol Beverage Integration: The East Asia alcohol beverage business managed by AEI will be integrated into Asahi Group Japan, Ltd. (“AGJ”) to leverage AGJ’s established brand strengths, product development expertise, and supply chain network.
These organizational changes aim to strengthen its multi-beverage strategy by integrating its alcohol and non-alcohol beverage operations across Oceania, Southeast Asia, and South Asia. In East Asia, the Company will enhance its alcohol beverage business’ competitive advantage by capitalizing on AGJ’s established brand power and operational synergies.
In April 2024, the Company has also redesigned its executive management structure, introducing Group CxOs and refining the roles of existing CxOs. Now, each RHQ CEO actively participates in overall group management, fostering a more efficient governance structure. This integration of the RHQ structure aims to reinforce group governance and maximize Asahi Group’s corporate value, elevating it beyond the sum value of each individual businesses.
The scheduled reorganization will have no impact on the Group’s financial results for the fiscal year ending December 31, 2024. The forecast for the fiscal year ending December 31, 2025 will be announced at the time of the announcement of financial results for the fiscal year ending December 31, 2024, which is scheduled in February, 2025. Forecast business performance by segment after the implementation of the new structure will be announced as soon as they are determined.
At the Asahi Group, we believe in continuous innovation and growth. It is with this spirit that we’ve decided to transform the Regional Headquarters structure of our group, with the aim to accelerate growth and maximize corporate value across the entire group, above and beyond the sum of each business. This change follows the transformation of the Company management structure we initiated earlier this year.
As we embark on this transformation journey, we stand on the cusp of a major shift – one that will serve as a powerful catalyst to accelerate the progress we've worked so hard to achieve through our multi-beverage strategy, premiumization, and global brand expansion. This change will give rise to a more efficient and agile governance model within the Asahi Group, bolster our competitive advantage in the local markets, and step change our presence in global markets.
About Asahi Group Holdings
Asahi Group Holdings, Ltd. is a global leader offering a diverse collection of brands centered on beer, alcohol and non-alcohol beverages, and food. Our mission is to deliver on our great taste promise and bring more fun to life. Established in Japan in 1889, the Group has always been committed to innovation and quality. This dedication has brought together iconic brands and the expertise of renowned breweries from around the world, including those with a rich heritage spanning over centuries. Our approach has culminated in a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch. “Make the world shine” articulates Asahi Group’s commitment to build connections among people, thereby paving the way for a sustainable future together. Through these connections, we can contribute to a brighter world, both today and in the future. With a global presence primarily in Japan, Europe, Oceania, and Southeast Asia, we provide over 10 billion liters of beverages to consumers worldwide and generate revenues of over JPY 2.7 trillion annually. Headquartered in Japan, Asahi Group Holdings is listed on the Tokyo Stock Exchange (Prime Market: 2502.T).