Asahi Super Dry FUSIONS Lemon Yuzu Launched in Australia

Asahi Group Holdings Ltd.

(Tokyo, Japan - July 31, 2025) – Asahi Group Holdings, Ltd. announces the launch of Asahi Super Dry FUSIONS Lemon Yuzu in Australia. The product was introduced to the Australian market in July 2025 by Asahi Beverages Pty Ltd., a part of the Asahi Group and the leading beverage company in the Oceania region. This product marks the first flavored extension of the Asahi Super Dry brand exclusively for markets outside Japan.

Asahi Super Dry FUSIONS Lemon Yuzu maintains the distinctive crisp aftertaste of Asahi Super Dry that is the result of innovative brewing and quality ingredients. Its subtle lemon and yuzu aroma and flavor evoke traditional Japan and appeal to contemporary consumers.

Asahi Super Dry is the top-selling Asian beer brand in Australia^* and the leading brand in the Australian market’s imported premium beer category. FUSIONS, a 4.0% alcohol by volume beer, joins an Australian lineup that includes mid-strength Asahi Super Dry 3.5% and non-alcohol Asahi Super Dry 0.0% for an expanded range of choices to suit any occasion and preference.
*based on Aztec % national off-premise

FUSIONS delivers added value that, the Asahi Group hopes, will broaden the appeal and presence of the Asahi Super Dry brand. We’re actively exploring expansion into other key markets and considering new flavor innovations to further enhance the lineup internationally.

Asahi Group has positioned Asahi Super Dry as its premium brand with the greatest potential for growth globally. We are committed to expanding not only core offerings but also brand extensions that connect with evolving consumer preferences, while pursuing strategic global partnerships—including with UK-based City Football Group—to enhance the brand’s value and market presence. In 2024, these efforts resulted in a 10% increase in Asahi Super Dry’s overseas sales volume compared with the year before.