Asahi Group Expands the Global Rollout of RTD Asahi ZEITAKU SHIBORI
Following New Zealand and the United States, Now Launching in Australia
Asahi ZEITAKU SHIBORI (Japanese for "premium squeeze") is a vodka-based RTD crafted with lightly sparkling soda and real fruit juice to deliver a fruit-forward taste profile. It builds on an RTD brand developed and launched in Japan by Asahi Breweries, Ltd. in 2018, and has been adapted for global markets to suit local consumer preferences. The product was first launched in New Zealand in August 2025, followed by the start of manufacturing and sales in the United States in December 2025.
Leveraging its long-standing expertise in both alcohol and non-alcohol beverages, Asahi Group has positioned Beer Adjacent Categories (BAC)—including RTDs, non-alcohol adult beverages, and adult soft drinks—as one of its key growth pillars. The Group is committed to driving growth in this category by delivering value propositions tailored to consumer needs in each market.
The global expansion of Asahi ZEITAKU SHIBORI represents a key initiative in advancing the Group’s BAC strategy. Through its launch in Australia—one of the world’s leading RTD markets—the Group aims to further strengthen brand growth and drive BAC expansion globally.
In Australia, the product will be available in two flavors, peach and mango, in 330 ml cans with 4% ABV and 10% fruit juice content. Featuring a high-quality taste and sophisticated can design, Asahi ZEITAKU SHIBORI is positioned as a premium RTD that gives consumers more options when choosing a delicious and refreshing alcohol beverage. The product is manufactured at Laverton Brewery of Asahi Beverages Pty. Ltd. in Australia.