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Asahi Beverages to divest beer and cider brands to Heineken

28 Oct. 2020
Asahi Group Holdings, Ltd.

Asahi Beverages Pty Ltd, Oceania Regional Headquarters of Asahi Group Holdings, Ltd, has agreed withHeineken N.V.(“Heineken”) to divest part of Asahi Beverages alcohol brands. The brands are owned orlicensed by Carlton & United Breweries: Strongbow, Little Green and Bonamy’s, plus Stella Artois andBeck’s.

This transaction is part of the process under the resolution of issues approved by the AustralianCompetition and Consumer Commission (“ACCC”) for the acquisition of the CUB business. Completion ofthe sale to Heineken is subject to approval by the ACCC and the Foreign Investment Review Board(“FIRB”) of Australia and is expected to be approved by the end of 2020.