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Asahi Group Introduces Asahi Super Dry 3.5%
Exclusively in Australia

19 Jul. 2022
Asahi Group Holdings, Ltd.

(Tokyo, Japan - July 19, 2022) – Asahi Group Holdings, Ltd. announces that Asahi Super Dry, one of the five global brands promoted by Asahi Group, has launched Asahi Super Dry 3.5%, a new mid-strength* beer with the unmistakable Karakuchi flavor. This offering is the first extension product of Asahi Super Dry brand to be brewed and released outside of its mother market, Japan. Asahi Group pursues premium beer brand strategies and drives sustainable growth in line with market trends.

Asahi Super Dry 3.5% is brewed and distributed exclusively in Australia by Asahi Beverages Pty Ltd, a part of Asahi Group and the leading beverage company in Oceania region. Since launching in 1987, Asahi Super Dry has become Australia’s favorite premium Japanese beer. Now, with Asahi Super Dry 3.5%, Australian beer lovers can enjoy the same crisp and refreshing taste they've come to love while moderating their alcohol consumption. Mid-strength beers are increasingly popular in Australia and, with Asahi Super Dry 3.5%, there’s even more reason to enjoy a mid-strength option.

The market for non-alcohol and low-alcohol beverages continues to expand globally and the way consumers are drinking also continues to diversify. By popularizing these products, Asahi Group aims to propose appropriate alcohol consumption and new situations in which to enjoy alcohol and provide new choices for people who choose not to drink alcohol. We have adopted targets for the sales composition ratio of non-alcohol and low-alcohol beverages. Especially in Oceania, Asahi Beverages has upwardly revised its sales composition ratio target for no, low and mid-strength* beers from 25% to 30% by 2025, since the sales in this category have continued to grow and exceed plans. So, the launch of Asahi Super Dry 3.5% in the Australian market will be a positive step to meet consumer demands not only locally, but globally.

Asahi Group has set the expansion of five global brands such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell and Grolsch as a key strategy. Through the launch of Asahi Super Dry 3.5%, we provide a new choice for those who seek to moderate their alcohol consumption, and deliver on our great taste promise and bring more fun to life.

Mid-strength beverages: Products with an ABV of 3.5% or less and are equivalent to the non-alcohol and low-alcohol categories that Asahi Group is aiming to increase as a group.

About Asahi Super Dry

https://www.asahisuperdry.com/en-gb/home/