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  3. 16 Mar. 2023

Asahi Group Holdings Announces the Global Launch of Its First-Ever NFT Card Collection Asahi Super Dry Brand Card Collection

16 Mar. 2023
Asahi Group Holdings, Ltd.

  • Japan’s iconic number one selling beer enters the Web3 to celebrate its birthday
  • Asahi Super Dry Brand Card Collection will be available on OpenSea from March 17th 2023
  • Asahi Super Dry aims to create a stronger connection with fans

(Tokyo, Japan - March 16, 2023) – Asahi Group Holdings, Ltd. announces the launch of a new NFT Card Collection on March 17, 2023, 11 a.m. Tokyo time, to celebrate the 36th birthday of Asahi Super Dry, Japan’s No. 1 beer. Asahi Super Dry Brand Card Collection will be available globally on one of the main NFT marketplaces, OpenSea.

Asahi Super Dry’s NFT Page


Asahi Super Dry Brand Card Collection consists of 36 NFTs. Thirty-five NFTs are common cards representing iconic brand heritages of Asahi Super Dry, delivered worldwide by Asahi Group, including Asahi Europe & International, Asahi Breweries, and other group companies. The remaining NFT is an exclusive card that will give its first owner access to an exclusive In-Real Life (IRL) experience: a special tour in the Super Dry Museum, located at the Ibaraki Brewery in Japan.

Asahi Super Dry Brand Card Collection proves Asahi Group willingness to use technology to engage adult consumers on more occasions and represents the Group’s first move into NFT marketplace on a global scale.

In recent years the NFT market has been growing, attracting interest from companies across industries. NFTs represent a new way with which consumers can interact with their favorite brands, own a piece of it and, in some cases, get access to in-person events.

Asahi Group Holdings set the expansion of five global brands as a key strategy and it is placing one of the highest priorities on Asahi Super Dry. Now that the NFT market is more mature and considering Asahi Super Dry’s ambition to reach more consumers across the world, it is time to celebrate its birthday in an innovative way.

Asahi Super Dry Brand Card Collection on OpenSea


*Consumers who are legal drinking age can purchase here after 11a.m. Tokyo time on March 17
*Watch out for counterfeit NFTs

About Asahi Super Dry

Asahi Super Dry was first created in 1987, redefining the beer category and introducing to the world a new taste in beer. Today, Asahi Super Dry is Japan’s No.1 beer and we are proud that our innovative brand has become a global icon of progressive Japan. Asahi Super Dry is brewed with precision to the highest quality standards, under the supervision of Japanese master brewers. Our advanced brewing techniques deliver a dry, crisp taste and quick, clean finish. We’re constantly innovating at our brewery to improve production technology and quality management. This commitment to progressive brewing will help us share Asahi Super Dry with the whole world. For more information, please visit