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  3. 7 Apr. 2023

Asahi Group Introduces Peroni Nastro Azzurro Stile Capri, a Brand New Mediterranean-Inspired Lager

7 April, 2023
Asahi Group Holdings, Ltd.

Asahi Europe & International, responsible for Europe Business and export markets globally outside of Japan and Oceania in Asahi Group Holdings, Ltd. is pleased to announce the launch of Peroni Nastro Azzurro Stile Capri. Brewed in Rome and Bari, Italy, the Mediterranean inspired lager with a lower ABV (4.2%) offers all the superior quality and taste of the beloved Peroni Nastro Azzurro (PNA). The company will introduce Peroni Nastro Azzurro Stile Capri from April 2023 in Hungary, Italy, Romania, and the United Kingdom & Ireland.

With a delicate balance of low bitterness and citrus notes, this new variety features Italian lemon and olive leaf extracts to deliver a taste that takes you there; an Italian beach holiday, wherever you are.

Stile Capri aims to deliver true Italian lifestyle experience synonymous with Peroni Nastro Azzurro, reflected in its signature superior design. For the first time in the brand’s history, Peroni Nastro Azzurro Stile Capri will be sold in a clear ‘flint’ bottle which showcases the golden richness of the liquid.

Grant McKenzie, Chief Marketing Officer, Asahi Europe & International said; “The launch of PNA Stile Capri is a key part of our 2030 commercial ambition to build PNA into a top 10 global beer brand supported by relevant innovation. The recent success of PNA 0.0% in driving increased interest in the non-alcohol beer market demonstrates that consumers respect and understand the quality we bring. We are proud to bring a much-needed premium quality offer to the easy-drinking beer market. Peroni Nastro Azzurro is uniquely placed to deliver a disruptive and delicious premium offer that excites consumers.”

The newest addition follows on from last year’s successful launch of Peroni Nastro Azzurro 0.0%, the alcohol-free alternative to the crisp and uplifting Italian favorite. This was launched across 28 countries worldwide, part of Asahi Europe & International’s commitment that 20% of its portfolio will comprise of non-alcohol products by 2030.

The Asahi Group set the expansion of five global brands as a key growth strategy and it is placing one of the highest priorities on Asahi Super Dry and Peroni Nastro Azzurro. The new variant of the Italian beer brand, Peroni Nastro Azzurro Stile Capri, will officially launch from April 2023 onwards in selected global markets and will be supported by a global marketing campaign across execution and investment over the next three years. It will then be available in the following year in additional geographies across Asia Pacific & Europe.

About Peroni Nastro Azzurro

In Rome, 1963, Birra Peroni first brewed what was to become their greatest and most famous export: Peroni Nastro Azzurro. Created to reflect the emergence of Italian luxury in fashion and design, and now the No 1 Premium Italian Beer Brand Globally. Peroni Nastro Azzurro is gently brewed using the finest ingredients, including our exclusive Nostrano dell’Isola maize to give an intensely crisp, refreshing taste with that unmistakable touch of Italian style, craftsmanship, passion and flair. In 2022, Peroni Nastro Azzurro 0.0% was launched to bring the authentic and unique PNA taste in a non-alcoholic variant.