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  3. 24 Apr. 2023

Asahi Group to Introduce Asahi Super Dry Nama Jokki Can in South Korea

24 Apr. 2023
Asahi Group Holdings, Ltd.

(Tokyo, Japan - April 24, 2023) – LOTTE Asahi Liquor Co., Ltd., a subsidiary of Asahi Group Holdings, Ltd., is pleased to announce the launch of Asahi Super Dry Nama Jokki Can in South Korea. The product, which is already being sold in Japan, will be released in limited quantities starting in May. There are also plans to launch the product this summer designed exclusively for the South Korean market, which will be available year-round.

Nama Jokki Can in South Korea

Asahi Super Dry Nama Jokki Can is a 340 ml can of beer released in Japan by the Asahi Group. A special interior coating produces a fine foam, which forms naturally when the can is opened, making it the world’s first product that allows consumers to enjoy the same taste as a mug of draft beer served at a bar or restaurant.

After around four years of development, Asahi Breweries, Ltd. launched the product in Japan in April 2021 in order to make beer drinking at home a more fun and exciting experience. Sales were temporarily suspended because product supply could not keep up with demand, as it had exceeded expectations after its launch. Later, the product was distributed in limited quantities each month, and year-round distribution resumed in July 2022, once the production capacity had been expanded. A 485 ml product was later introduced, further expanding the product portfolio.

The product has also gained international acclaim, winning a Gold Medal in the Design & Packaging Awards at the International Beer Challenge 2021, an annual beer competition with entries from more than 40 countries.

Since its launch in Japan, the product has been a hot topic of conversation in South Korea as well, and LOTTE Asahi Liquor has decided to begin sales in May in response to a string of customer requests for the product to also be launched in the market.

Asahi Group has been promoting the sale of Asahi Super Dry in South Korea through LOTTE Asahi Liquor. Asahi Group aims to “deliver on our great taste promise and bring more fun to life” by offering innovative products.
※World’s first canned beer product with fully opened, naturally foaming cans (according to Asahi Breweries’ own research based on Mintel products’ database, as of October 2021)

About LOTTE Asahi Liquor Co., Ltd.

A joint venture established in 2004 by Asahi Group Holdings, Ltd. and Lotte Chilsung Beverage Co., Ltd. The company oversees the sales of Asahi Super Dry and other imported alcohol beverages in South Korea.

About Asahi Breweries, Ltd.

An operating company in Asahi Group responsible for the alcohol beverages business in Japan. The company oversees the manufacture and sales of beer, other alcohol beverages such as whisky, spirits, ready-to-drink (RTD) beverages, wine, and shochu, and non-alcohol beers and RTDs in Japan.