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HANDLING OF CUSTOMERS’ PERSONAL INFORMATION

Implemented on July 1, 2011
Amended on May 30, 2017
Amended on May 17, 2019
Amended on January 13, 2021
Amended on January 1, 2022
Amended on April 1, 2022

Announcement Pursuant to the “Act on the Protection of Personal Information”

The Asahi Group* hereby announces the following matters to its customers and its business partners (collectively, the “Customers”), pursuant to the “Act on the Protection of Personal Information” (Act No. 57 of May 30, 2003; the “Act”) (provided, however, that Asahi Logistics Co., Ltd. has announced a separate “Announcement pursuant to the ‘Act on the Protection of Personal Information’”).

The “Asahi Group” collectively refers to Asahi Group Japan, Ltd., and its subsidiaries within Japan (such as Asahi Breweries, Ltd., Asahi Soft Drinks Co., Ltd., Calpis Co., Ltd., Asahi Group Foods, Ltd., Asahi Food Create, Ltd., and Enoteca Co., Ltd.) as well as Asahi Group Holdings, Ltd., Asahi Quality & Innovations, Ltd., Asahi Biocycle Co., Ltd., and Asahi Group Arts Foundation and, and each corporation or juridical person comprising the Asahi Group is referred to as an “Asahi Group Company.”

1. Definitions

The “Personal Information” in this Announcement refers to information with which a specific individual may be identified or information which includes an individual identification code. Furthermore, the “Person-Related Information” in this Announcement refers to information related to a living individual that does not fall within Personal Information.

The following are examples of the Personal Information and the Person-Related Information that each Asahi Group Company obtains:

Information That Falls within Personal Information:,

The Customer’s name, facial images, and address/telephone numbers/e-mail address/date of birth, combined with their name, and the like.

Information that Falls within Person-Related Information in Principle But Falls within Personal Information When Each Asahi Group Company Manages Such Information in a Way That It May Easily Be Collated with Personal Information:,

*1 An advertising identifier here refers to an identifier for the distribution of advertisements assigned to each device, etc., in an environment where cookies are not stored, such as mobile apps. An IDFA is an identifier for the distribution of advertisements assigned for iOS, while a Google Play Advertising ID is an identifier for the distribution of advertisements assigned for Android OS.

Hereinafter, the Personal Information and the Person-Related Information are collectively referred to as the “Personal Information & Person-Related Information”

2. Announcement of Purposes of Use When Obtaining Personal Information & Person-Related Information

(1) Purposes of Use When Obtaining Personal Information & Person-Related Information

Each Asahi Group Company obtains the Customer’s Personal Information & Person-Related Information for the following purposes of use, unless it falls under an exception permitted by the Act.

(a) Purposes of Use
(b) Other Purposes of Use

In the event that an Asahi Group Company separately notifies or announces to the Customer other purposes of use when obtaining the Personal Information & Person-Related Information in addition to the purposes of use listed above, the Customer’s Personal Information & Person-Related Information will also be used for such additional purposes of use.

(c) Association of Information

The Personal Information registered by the Customer may be associated with other information managed by an Asahi Group Company. For instance, the Personal Information may be collated with the management system for periodicals (such as e-mail newsletters) issued by an Asahi Group Company to determine whether it is registered on the websites.

(d) Creating Statistical Materials

All Personal Information may be used for creating statistical materials (including announcements thereof) in which the items pertaining to common factors are aggregated into each category, upon deleting items through which a specific individual may be identified.

(e) Exceptions under the Act

The exceptions permitted by the Act are as follows:

  1. Where notifying or announcing the purposes of use to the subject individual may cause harm to the life, body or property, or other rights and interests of the subject individual or any third party;
  2. Where notifying or announcing the purposes of use to the subject individual may cause harm to the rights or legitimate interests of an Asahi Group Company;
  3. Where it is necessary to cooperate with the national authorities or local public entities performing administrative work prescribed by the laws and regulations, and where notifying or announcing the purposes of use to the subject individual may impede such performance of the administrative work; and
  4. Where the purposes of use are acknowledged to be clear in the light of the situation under which the Personal Information is obtained.

(2) Shared Use

“Shared Use” is a regime permitted by the Act under which the Customer’s Personal Information may be shared with specific people and used, subject to notifying the Customer of prescribed matters in advance.

The Asahi Group may put the Customer’s Personal Information into shared use as follows, but it will not put the Customer’s Personal Information into shared use beyond the scope necessary to achieve such purposes of use.

Please also note that, if the Asahi Group puts the Customer’s Personal Information into shared use with any third party outside of the following cases, it will separately, clearly state to the effect of putting such Personal Information into shared use when obtaining such Personal Information.

(a) Items of Personal Information Put into Shared Use

Items falling within the Personal Information listed in “1. Definitions.”

(b) Scope of Shared Users

Asahi Group Japan Ltd. and its subsidiaries within Japan (such as Asahi Breweries, Ltd., Asahi Soft Drinks Co., Ltd., Calpis Co., Ltd., Asahi Group Foods, Ltd., Asahi Food Create, Ltd., and Enoteca Co., Ltd.), as well as Asahi Group Holdings, Ltd., Asahi Quality & Innovations, Ltd., Asahi Biocycle Co., Ltd., and Asahi Group Arts Foundation and Asahi Group Foundation (but excluding Asahi Logistics Co., Ltd.).

(c) Purposes of Use for Shared Users

The Personal Information will be put into shared use for the purposes listed in “2. Announcement of Purposes of Use When Obtaining the Personal Information & Person-Related Information – (1) – (a) Purposes of Use When Obtaining the Personal Information & Person-Related Information”. Please note that the Personal Information may be used for creating statistical materials (including announcements thereof) in which the items pertaining to common factors are aggregated into each category, upon deleting items of Personal Information through which a specific individual may be identified.

(d) Name and Address of Company and Representative Thereof that is Responsible for Management of Personal Information for Shared Use

Asahi Group Japan Ltd.
1-23-1 Azumabashi, Sumida-ku, Tokyo
Kenji HAMADA, President and Representative Director, CEO

3. Provision of Personal Information to Third Parties

In the event that an Asahi Group Company provides the Customer’s Personal Information to any third party, it will abide by the following provisions.

No Asahi Group Company will ever provide the Customer’s Personal Information to any third party other than subcontractors without obtaining the Customer’s consent in advance, unless such provision falls under an exception permitted by the Act.

The exceptions permitted by the Act are as follows:

  1. Where it is permitted pursuant to any laws and regulations;
  2. Where it is necessary for the protection of the life, body and property of a person (including juridical persons) and it is difficult to obtain the subject individual’s consent;
  3. Where it is particularly necessary for the improvement of public sanitation or the promotion of the healthy development of a child and it is difficult to obtain the subject individual’s consent; and
  4. Where it is necessary to cooperate with national authorities or local public entities or those who are subcontracted thereby to perform administrative work prescribed by the laws and regulations, and where obtaining the subject individual’s consent may impede such performance of the administrative work.

Furthermore, some websites provide services such as chat rooms (conversations), forums (conference rooms), online bulletin boards, newsgroups, exchanging of e-mails, etc. Please be fully aware that the information voluntarily disclosed by the Customer on these services becomes public information.

4. Obtaining Person-Related Information

An Asahi Group Company may obtain Person-Related Information obtained regarding the Customers and falling within Items 1 through 7 in “1. Definitions” from other Asahi Group Companies and business partners (hereinafter; including, without limitation, DMP providers, other advertising companies, research and analysis companies, media providers, and database managing companies, etc.), and may use such Person-Related Information for the purposes listed in “2. Announcement of Purposes of Use When Obtaining the Personal Information & Person-Related Information - (1) – (a) Purposes of Use When Obtaining the Personal Information & Person-Related Information,” upon collating the same with the Personal Information regarding the Customers.

5. Procedures in Response to Requests for Disclosure

In the event that the subject individual or their agent make a request, regarding their Personal Information, for: (i) notification of the purposes of use; (ii) disclosure; (iii) modification/addition/deletion of the content; (iv) suspension of the use or deletion; or (v) suspension of the provision to any third party (collectively, “Disclosure”), each Asahi Group Company shall appropriately address such requests in accordance with the Act.

For the avoidance of doubt, any Personal Information in a business activity that each Asahi Group Company is subcontracted to and is not authorized for Disclosure will not be subject to a request for Disclosure.

Please click here to see how to make a request for Disclosure. (Only in Japanese is available.)

6. Deletion of Personal Information on Websites

The Asahi Group’s websites may provide a mechanism that allows the Customer themselves to browse, modify, add or delete their registered Personal Information on the websites; provided, however, that the deletion, etc. of the Personal Information may potentially disable the provision of various services on the websites.

In the event that the Customer applies for the deletion of such registered information on the website, such information will be deleted after a certain period of time has elapsed, unless such information needs to be retained under the laws and regulations, etc.

Please be informed that it may take some time for such procedures to be reflected, depending on the time and day of such procedures. The Asahi Group apologizes for any inconvenience caused and thanks you in advance for your understanding.

If you have any questions on the method of the deletion, etc. of the registered information on the websites, please inquire with the administrative office of the Asahi Group Website.

7. Handling of Cookies

Cookies and similar technologies (collectively, “Cookies”) are being used, and the information collected through Cookies is being used on the Asahi Group’s websites. For details regarding the Cookies used by the Asahi Group, please see “Use of Cookies." (Only in Japanese is available.)

8. System of and Measures Taken for Handling Personal Information

Each Asahi Group Company is taking necessary and appropriate measures and exercising necessary and appropriate supervision over its employees in order to ensure the security management of the Personal Information against risks such as the divulgence, loss and detriment of the Personal Information. Furthermore, in the event of subcontracting all or part of the handling of the Personal Information, each Asahi Group Company exercises necessary and appropriate supervision in order to ensure the security management of the Personal Information at such subcontractor.

For the information of the security management measures taken in the Asahi Group, please inquire with the customer service contact points listed in “9. Contact Points for Claims.”

9. Contact Points for Claims (Only in Japanese is available.)

Any comments regarding the handling of the Customers’ Personal Information & Person-Related Information. retained by each Asahi Group Company are welcome at the following contact points. (Only in Japanese is available.) Please kindly understand in advance that we cannot receive your comments in person even if you visit our offices.

10. Others

All or part of the Privacy Policy and the announcements pursuant to the Act are subject to change. If there is any important change, such change will be announced on the website.