Terms of Use (For the Use of Websites)

Established on July 1, 2011
Amended on December 1, 2017
Amended on January 1, 2022
Amended on April 1, 2022

Thank you very much for using the Asahi Group’s websites. Please make sure to read and understand these Terms of Use in advance of using any services on these websites Furthermore, please check the additional terms of use for each service, such as membership registration, registration for campaigns or forums upon using each such service. Those terms of use for each such service constitute part of these Terms of Use, and these Terms of Use shall include all such terms of use.


These Terms of Use (these “Terms of Use”) are operated by each Asahi Group* company or its agency, and the purpose thereof is to establish basic matters upon the provision of various services.

  • The “Asahi Group” collectively refers to Asahi Group Japan, Ltd., and its subsidiaries within Japan (such as Asahi Breweries, Ltd., Asahi Soft Drinks Co., Ltd., Calpis Co., Ltd., Asahi Group Foods, Ltd., Asahi Food Create, Ltd., and Enoteca Co., Ltd.) as well as Asahi Group Holdings, Ltd., Asahi Quality & Innovations, Ltd., Asahi Biocycle Co., Ltd., Asahi Group Arts Foundation, and Asahi Group Foundation, and each entity making up the Asahi Group is referred to as an “Asahi Group Company”.

2. Method of Announcement

These Terms of Use shall take effect on the day of publication on the Asahi Group’s websites.

3. Amendment to these Terms of Use

The contents of these Terms of Use shall be subject to change by the Asahi Group, as necessary.

4. Handling of Personal Information

The Asahi Group is aware of the importance of personal information and ensures that personal information is protected. The Asahi Group promises to comply with personal information related laws, etc., and to follow the Asahi Group’s Privacy Policy.

Click here for the Privacy Policy.

5. Use of Website

Upon using services, such as campaigns, the Asahi Group is providing “a service through which one-time registration makes it easy to use the services for each subsequent time by only needing to input an email address and password”. The Asahi Group is operating in compliance with the laws and regulations and in accordance with the Privacy Policy. Users are deemed to consent to the following contents by using this service.

Handling of Customers' Personal Information

6. Security


On the Asahi Group’s websites, the Asahi Group protects customers’ personal information by using a security function known as “SSL.” “SSL” (*1) involves receiving and sending personal information (including name, address and telephone number) input by the customer by automatically encrypting such personal information. It is not necessary for the customers to set anything in particular.

(*1) SSL (Secure Sockets Layer) is a security function encrypting information during telecommunication on the Internet


The Asahi Group’s websites include some contents which use JavaScript (*2). If the customer disables JavaScript in the settings on the browser in use, the contents may not properly function or may not be properly displayed. In order to use all the contents, it is recommended to enable JavaScript in the settings via the browser setting.

(*2) JavaScript is a simple language which realizes processing by describing a simple logic in order to complement the functions of the relevant apps. It enables the expansion of the web browser’s functionality.

Use of Web Beacons

The Asahi Group’s websites may use web beacons (*3) in order to investigate customers’ usage status of emails and usage status of websites in a manner which can never lead to the Asahi Group obtaining any information through which any individuals may be identified, such as customers’ names, postal addresses, telephone numbers and email addresses.

(*3) A web beacon is a graphic image (gif) installed on a webpage. It can tally access status to the gif and grasp the usage status of the entire website thereby.

7. Copyrights

Copyrights and other rights with regard to the images, information, and the like, published on the Asahi Group’s websites shall belong to each Asahi Group Company or the rights holder who granted the use thereof to each Asahi Group Company. Copyrights are protected by laws such as treaties or each country’s copyright legislation; the publicized contents may not be used (including any duplication, alteration or distribution thereof) beyond the scope of private use or other use permitted by the laws.

In addition, all of the copyrights regarding the contents of emails sent from each Asahi Group Company to customers belong to the relevant Asahi Group Company and may not be diverted or reprinted in an unauthorized manner.

8. Trademarks

The relevant rights to the “Trademarks” (meaning trademarks and service marks) displayed on the Asahi Group’s websites belong to each Asahi Group Company or the rights holder who granted the use thereof to each Asahi Group Company. The Trademarks may not be used without permission from the relevant rights holder.

9. Moderate Drinking

The Asahi Group considers promoting moderate drinking as its social responsibility and requests customers also on the Asahi Group’s websites to comply with moderate drinking. Thus, the Asahi Group may delete posts which fall or may fall under the following items, even if the contents are posted by customers.

  • If the person who posted a comment is less than 20 years old or if the person whose photo is posted is legally prohibited from drinking alcohol due to their age (or appears to be such an age);
  • If the post recommends drinking alcohol by those who have not yet reached the legal drinking age;
  • If the post recommends excessive alcohol intake or irresponsible drinking;
  • If the post recommends drinking while driving or operating other machinery, or otherwise when concentration is required, or drinking immediately after various exercises;
  • If the post recommends drinking during pregnancy or the lactation period; or
  • If the Asahi Group otherwise finds it inappropriate for the operation of the Asahi Group websites.

10. Links

In general, customers are free to post links to the Asahi Group’s websites; however, it is not permitted to post links to sites that are against the public order or morals.

11. Submitting Ideas

Generally, unless we request so otherwise, each Asahi Group Company will not accept any submissions of ideas from a customer in relation to new advertising campaigns, new sales promotions, new products, product names or marketing plans, etc. We ask for your understanding in advance that each Asahi Group Company cannot guarantee that any ideas submitted by customers in spite of the above will be handled as confidential information or information of proprietary value.

12. No Warranty

The Asahi Group Companies make no warranty of any kind with respect to the Asahi Group’s websites and shall not be liable for any errors on the Asahi Group’s websites or for any troubles that may arise between a customer and any third party as a result of the use thereof.

Furthermore, the Asahi Group Companies shall not be liable for any accidents or any other damage of or to any software or hardware resulting from the use of the Asahi Group’s websites. Please note that information, file names, etc., published on the Asahi Group’ websites are subject to change without announcement.

13. Compensation

If a customer violates these Terms of Use, such customer may be subject to a claim for compensatory damages.

14. Disclaimer

The Asahi Group and each Asahi Group Company shall not be liable for any damage caused to customers or any third party resulting from the performance or execution of these Terms of Use, or for any damage to the customer or any third party resulting from a violation of these Terms of Use by the customer.

15. Governing Law

The laws of Japan shall apply to the validity, interpretation, performance, etc. of these Terms of Use.

16. Jurisdiction

If any dispute arises between the Asahi Group Companies and a customer in relation to these Terms of Use, both parties shall consult each other and resolve the dispute in good faith, but when a need for a lawsuit arises, the District Court having jurisdiction over the location of the head office of such Asahi Group Company shall be the court of exclusive jurisdiction.

17. Inquiries

For inquiries in connection to these Terms of Use and other matters, please contact the following:

Asahi Group Holdings Webmaster