Asahi Quality & Innovations, Ltd. (AQI)

Creating a Brighter Future Through the Power of R&D

The Asahi Group operates its business worldwide based on its corporate statement, “Make the world shine—We bring people together to make the world shine brighter” with the goal of delivering lasting happiness, in the form of well-being, to people throughout the world.

The Group offers a diverse range of products and services, including alcohol beverages (beer, whisky, shochu highball, etc.), non-alcohol beverages (carbonated drinks, coffee beverages, lactic acid beverages, etc.), and foods (health foods, infant formulas, freeze-dried foods, mint tablets, etc.), delivering safe and great tasting products to customers worldwide. In order for the Group to continue creating innovative products and services in the future, it is essential to pursue R&D targeting future markets.

In 2019, the Asahi Group established Asahi Quality & Innovations, Ltd. (AQI) with the aim of accelerating R&D efforts that focus on a mid- to long-term perspective. In order to develop innovative products and services that are beneficial to the well-being of future customers, AQI creates its own “future scenarios” which envision an ideal society and lifestyles 10 years from now, and uses a backcasting approach to conduct R&D based on these scenarios. To create a brighter future through the power of R&D, our diverse team of researchers openly discuss and collaborate beyond their respective fields of expertise to explore the topics they should research and the products they should aim to create.

AQI’s R&D spans a wide range of fields, including new pleasure-oriented consumables that extend beyond alcoholic beverages, as well as health-enhancing ingredients such as lactic acid bacteria catering to different life stages, sustainable technologies that contribute to the realization of a sustainable society, and technologies that leverage Asahi’s strengths for new business ventures. Some of the future scenarios envisioned at the time of AQI’s establishment are already becoming a reality, and the fruits of our research are now being commercialized in succession. Going forward, our researchers will continue working in unison to create a brighter future for our customers through the power of R&D.

The future of the Asahi Group is here at AQI.