Asahi Group Philosophy
Deliver on our great taste promise
and bring more fun to life
Be a value creator globally and locally,
growing with high-value-added brands
Challenge and innovation
Excellence in quality
Building value together with all our stakeholders
- Customers :
- Win customer satisfaction with products and services that exceed expectations
- Employees :
- Foster a corporate culture that promotes individual and company growth
- Society :
- Contribute to a sustainable society through our business
- Partners :
- Build relationships that promote mutual growth
- Shareholders :
- Increase our share value through sustainable profit growth and shareholder returns
Research & Development areas
Asahi Group focuses its efforts on R&D activities that will create new value, with the aim of delivering the best impression to our customers. We take on challenges in a wide range of research and development fields, based on the following pillars: “product development”, through which we employ our unique technologies; “fundamental technologies”, including quality assurance and the development of production technologies or delivering higher quality and safer products; and “search for new ingredients”, through which we maximize the potential of functional microorganisms and expand their uses.
Search for new ingredients
Microorganisms play an important role in the manufacture of alcoholic beverages and fermented milk. Various technologies, such as fermentation control and analytic technologies, are required to make full use of microorganisms. Leveraging these microbial utilization technologies together with functional evaluation technologies accumulated through the development of various health foods, Asahi Group searches for novel ingredients with beneficial effects on human health.
We develop a wide range of food and drinks to offer customers products that will contribute to realizing a rich dietary culture. We also develop various health foods and drinks including ”food for specified health use” (FOSHU) and ”food with function claims” utilizing various functional ingredients identified through new ingredient research.
We are continuously refining our fundamental technologies to ensure our innovative research findings can be applied to business and to deliver high quality and safe products to customers. Our research on intestinal microflora is also an important field with high potential to open up new research opportunities.
Asahi Group Research & Development Center