Asahi Group Research & Development Center Asahi Group Research & Development Center

Asahi Group Philosophy

Our Mission

Deliver on our great taste promise
and bring more fun to life

Our Vision

Be a value creator globally and locally,
growing with high-value-added brands

Our Values

Challenge and innovation
Excellence in quality
Shared inspiration

Our Principles

Building value together with all our stakeholders
Customers :
Win customer satisfaction with products and services that exceed expectations
Employees :
Foster a corporate culture that promotes individual and company growth
Society :
Contribute to a sustainable society through our business
Partners :
Build relationships that promote mutual growth
Shareholders :
Increase our share value through sustainable profit growth and shareholder returns

Research & Development areas

Asahi Group focuses its efforts on R&D activities that will create new value, with the aim of delivering the best impression to our customers. We take on challenges in a wide range of research and development fields, based on the following pillars: “product development”, through which we employ our unique technologies; “fundamental technologies”, including quality assurance and the development of production technologies or delivering higher quality and safer products; and “search for new ingredients”, through which we maximize the potential of functional microorganisms and expand their uses.

Search for new ingredients

Microorganisms play an important role in the manufacture of alcoholic beverages and fermented milk. Various technologies, such as fermentation control and analytic technologies, are required to make full use of microorganisms. Leveraging these microbial utilization technologies together with functional evaluation technologies accumulated through the development of various health foods, Asahi Group searches for novel ingredients with beneficial effects on human health.

Product development

We develop a wide range of food and drinks to offer customers products that will contribute to realizing a rich dietary culture. We also develop various health foods and drinks including ”food for specified health use” (FOSHU) and ”food with function claims” utilizing various functional ingredients identified through new ingredient research.

Fundamental technologies

We are continuously refining our fundamental technologies to ensure our innovative research findings can be applied to business and to deliver high quality and safe products to customers. Our research on intestinal microflora is also an important field with high potential to open up new research opportunities.

Asahi Group Research & Development

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Asahi Group Research & Development

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