2. Sustainability

What's New

Cheer the Future

The Asahi Group has established the Asahi Group Sustainability Principles to state the significance of addressing sustainability for the realization of the Asahi Group Philosophy and the Asahi Group Sustainability Vision to outline the vision it will work toward in its sustainability efforts.

Cheer the Future” is our promise to the future.
We will invigorate our precious future.

President and CEO, Representative Director Atsushi Katsuki
President and CEO, Representative Director
Atsushi Katsuki

Sustainability at the Asahi Group


These actions will allow us to discuss how to resolve our issues and collaborate on solutions that will sustain our society and business, particularly in the areas of Environment, People, Communities, Health, and Responsible Drinking.

Responsible Drinking


  • Asahi Carbon Zero
  • 3R+Innovation
  • Responsible Drinking Ambassador

As a group, we will set key initiatives on which to focus our management resources and work on those initiatives across the entire value chain, while aspiring to make a positive impact for business and society with our products and services.

Asahi Carbon ZeroRespond to Climate Change

The Asahi Group considers that the frequent occurrence of abnormal weather and disasters caused by climate change and its impact on water resources and agricultural products pose significant risks to our business. Reducing CO2 emissions from business activities and responding to climate change are pressing issues.
In an effort to address these issues, the Asahi Group has formulated Asahi Carbon Zero in 2018 with the goal of reducing CO2 emissions to zero by 2050. To achieve this goal, we have upwardly revised our targets for 2030 twice in addition to promoting a variety of initiatives in collaboration with stakeholders at all stages of our value chain.

KPIs Related to Responding to Climate Change

by 2050

Achieve zero CO2 emissions for Scopes 1, 2, and 3 (compared to 2019)



2020 Achievement Rate for Scopes 1 and 2 (compared to 2019)

Utilizing the Power of Nature to Create Products

Using Renewable Energy

In order to accelerate initiatives aimed at achieving Asahi Carbon Zero, the Asahi Group is promoting the introduction and use of renewable energy.
By 2025, the Group aims to switch to renewable energy for the purchased electricity at all of its production sites in Japan as well as converting 62 of its 70 production plants (as of March 2022), including those overseas, which is approximately 90% of the total, to renewable energy.

3R+InnovationRespond to Plastic Issue

Plastic is used in all aspects of our lives because it is highly convenient. While it is an indispensable material for modern society, it also has a serious impact on climate change and biodiversity.
The Asahi Group, which uses a large amount of plastic, promotes the 3Rs (Reduce, Reuse, Recycle), believing that reducing the environmental burden of containers and packaging is an important issue that needs to be addressed. Moreover, we established 3R + Innovation in 2020 as the Groupwide targets for the plastic issue, and we are promoting environmental considerations in our containers and packaging, such as reducing the amount of plastic used, promoting the use of recycled materials, and selling unlabeled bottles.

KPIs Related to Responding to Plastic Issue

by 2030

Achieve a 100% conversion to eco-friendly materials for PET bottles by 2030



2021 achievement rate

Making Products Beneficial for Both the Environment and Users

Selling Unlabeled Products

Asahi Soft Drinks Co., Ltd. has been expanding sales of unlabeled products which have reduced the amount of plastic used for labels by eliminating labels from PET bottles. It also reduces the effort necessary to peel off labels for sorting when disposing of bottles, creating effortlessly eco-friendly products that increase convenience for customers while also taking account of environmental considerations.

RE:CONNECTIONRealize Sustainable Communities through the Creation of People-to-People Connections

The Asahi Group has enjoyed the support of local communities over its long history. The weakening of connections in these local communities is now giving rise to a variety of social issues.
We want to enable people, people and communities, and communities and other communities to feel more connected to each other all the time. The Asahi Group is taking on the challenge of solving local issues around the world with the aim of realizing sustainable communities.

Using Yeast that Has Made Delicious Beer to Grow High-Quality Agricultural Produce

Supporting Agriculture with Brewing Yeast Cell Walls

The cell walls of brewing yeast contain active ingredients that encourage plant growth. An agricultural material (fertilizer raw material) derived from brewing yeast cell walls produced with an Asahi Group proprietary processing method, is producing results at farms all over the country. Those results include increasing harvest yields and reducing the use of agrochemicals.

Responsible Drinking AmbassadorReduction in Inappropriate Drinking
Solution of Alcohol-Related Issues through Creation of New Drinking Opportunities

The Asahi Group is working globally to prevent inappropriate drinking habits and to raise awareness of appropriate drinking, aiming to realize a society in which alcohol-related issues are reduced. In addition, we are striving to realize a society that embraces diversity by offering a variety of products and drinking options.

KPI Related to Solving Alcohol-Related Issues through Creation of New Drinking Opportunities

by 2025

Achieve 15% low-alcohol and non-alcohol sales composition ratio by 2025



2021 achievement rate

Working Globally to Raise Awareness and Promote “Responsible Drinking”

Aiming to Reduct Inappropriate Drinking

“Responsible Drinking Ambassador” is the global slogan we established in 2020 in order to promote “Responsible Drinking,” which is one of the Asahi Group's material issues. As an ambassador for reducting inappropriate drinking as well as raising awareness and promoting the sound development of the alcohol beverage culture, each and every Asahi Group employee aims to practice responsible drinking based on the Asahi Group Responsible Drinking Principles established in 2019.



Integrated Report

We publish Integrated Reports as a tool that combines financial and non-financial information to describe the processes and strategies for sustainable creation of corporate value.

Sustainability Data Book

We publish the Sustainability Data Book as a tool to provide comprehensive non-financial information on the Asahi Group's sustainability, including policies, systems, data, and initiatives.

Sustainability Tour

We publish the pamphlet, Sustainability Tour, as a tool to explain the Asahi Group's Sustainability Strategy in a succinct way, including with visuals.