2. Sustainability
  3. Environment
  4. Recycling a Responsibility for Companies Using a Lot of Plastic


Recycling a Responsibility for Companies Using a Lot of PlasticTaking Initiatives to Increase Use of Recycled PET Bottles

The Asahi Group is promoting the use of eco-friendly materials, including recycled materials, as part of 3R + Innovation, the Group-wide goal for the problem of plastic. In particular, the Soft Drinks Business in Australia and Japan uses a lot of plastic containers and has expanded the introduction of recycled PET bottles.

Cross-Industry Collaboration Aimed at Expanding Recycled PET Bottles (Oceania)

Asahi Beverages Pty Ltd in Australia has introduced recycled PET bottles, and has been promoting the use of 100% recycled PET resin for its Cool Ridge mineral water brand since 2019. As a result of this initiative, the company has reduced CO2 emissions for the 100% recycled PET bottle to roughly half those of conventional bottles. For some products, the company has succeeded in reducing CO2 emissions by 32% over the entire product lifecycle, from manufacturing to refrigeration to sales.
In 2020, Asahi Beverages Pty Ltd also concluded a joint venture agreement with Pact Group Holdings, a packaging manufacturer, Cleanaway Waste Management, a waste management services company, and Coca-Cola Europacific Partners to jointly build a factory in southeastern Australia to manufacture materials for recycled PET bottles, which began operating in February 2022.
The factory will recycle the equivalent of approximately 1 billion 600ml PET bottles in one year, producing more than 20,000 tons of recycled PET bottles and food packaging.

Using Recycled PET Bottles and “Bottle-to-Bottle” Initiatives (Japan)

In 2019, Asahi Soft Drinks Co., Ltd. began using recycled PET bottles for some of its dairy beverages such as CALPIS WATER. Subsequently, it expanded the use of recycled PET bottles to some carbonated beverages that require bottles that are resistant to pressure. It also introduced the recycled PET bottles for some of the PET bottles used for Asahi JUROKUCHA in 2021.
In addition, the company has also started using chemical recycled PET resin through financing for JEPLAN, Inc., a “bottle-to-bottle” recycler (horizontal recycling) of PET bottles.
Moreover, the Japan Soft Drink Association, to which Asahi Soft Drinks Co., Ltd. belongs, has declared a goal of achieving a 50% “bottle-to-bottle” ratio by 2030 and is promoting initiatives in the soft drinks industry.

Working Across Industries to Recycle Plastic

Asahi Group Holdings and 11 other companies forming a plastic value chain in Japan, including Suntory Holdings Ltd., Toyobo Co., Ltd., and Rengo Co., Ltd. established R Plus Japan Ltd. a jointly-owned company for recycling plastic waste, helping to solve plastics-associated problems. As of February 2022, the number of participating companies had increased to 38. R Plus Japan is working to develop low environmental burden, efficient recycling technology for plastic waste in partnership with a U.S. biochemical venture company, Anellotech, Inc.

R Plus Japan Ltd

Examples of other Asahi Group initiatives

List of initiatives