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Health

Delivering the Value of Health to People Worldwide through ProductsDeveloping and Selling Products that Offer Solutions to Health-Related Problems

Leveraging the strengths and know-how accumulated in its business operations, the Asahi Group is committed to offering solutions to health-related problems through its products.

Developing Products that Offer Health Value Utilizing Yeast and Lactic Acid Bacteria Research

The yeast and fermentation technology needed for brewing beer, has been developed over the course of more than 400 years in Europe, 150 years in Oceania, and 130 years in Japan. Technology has also been cultivated through over a century of research into lactic acid bacteria for CALPIS.
In 2022, the company launched Karada Calpis® Bio, which has all the benefits of the existing Karada Calpis® plus the ability to improve the condition of the digestive tract.
Through the Calpis® brand, which has gained familiarity among customers over many years, the company is proposing ways to enable consumers to improve their health casually on a daily basis.

Helping to Reduce Body Fat with Karada CALPIS

In 2017, Asahi Soft Drinks Co., Ltd. launched Karada CALPIS, a product using a unique ingredient derived from the lactobacillus CP1563 strain, which is expected to reduce body fact. Through the CALPIS brand, which has gained familiarity among customers over many years, we are proposing ways for consumers to improve their health easily on a daily basis.

Helping to Improve Sleep Quality, Maintain Optimum Blood Pressure, Reduce Body Fat, and Manage Health with the CALPIS-Derived Lactic Acid Bacteria Science Series

This series is based on a century of Calpis®-derived lactic acid bacteria research. Products in this series are sold as foods with function claims, and offer customers individual functions such as maintaining immune function for healthy people, improving sleep quality (depth of sleep), lowering high blood pressure, and helping to reduce body fat.

Asahi Jurokucha Tou to Shibou ni Hataraku: Suppresses Absorption of Sugar and Fat

Asahi Jurokucha Tou to Shibo ni Hataraku, a product of Asahi Soft Drinks Co., Ltd., is a food with function claims containing isomaltodextrin dietary fiber from corn and other sources in Jurokucha with a proprietary blend of 16 ingredients based on Eastern health principles. It has been reported that isomaltodextrin can reduce sugar absorption after meals in healthy individuals who are prone to elevated blood glucose levels, and reduce absorption of fats from meals.

Developing Products to Reduce Use of Sugar

At a time when diabetes is becoming major social issues worldwide, the Asahi Group has been conducting research and product development to reduce the amount of sugar used in products. Our soft drinks businesses in Asia, Oceania and elsewhere are expanding their non-sugar and low sugar product lineups and promoting these products to customers widely through advertising and other activities.

Reducing Sugar in Soft Drink Products by 20%

Asahi Beverages Pty Ltd, a subsidiary of Asahi Holdings (Australia) Pty Ltd, set a target of reducing the sugar content of its soft drinks by 20% compared to 2015 by 2025 and has been developing a variety of non-sugar products. The company achieved a much greater-than-planned reduction in sugar usage and reached the 20% target in 2020. Currently, the target has been upgraded to 25% and the company is working on product development to achieve the target.

Reducing Sugar Content to 5 g/100ml or Less for 70% or More of Products

As part of the commitment at Asahi Holdings South East Asia Sdn. Bhd. to reduce sugar content to 5 g/100 ml or less for 70% or more of ready to drink products by 2021, it has been expanding its range of non-sugar beverages through Etica Beverages Sdn. Bhd. In 2022, Asahi Holdings South East Asia Sdn. Bhd. achieved 84% of products with sugar content of 5 g/100 ml or less.

Contributing to Healthy Lifestyles through the Dairy Product Business

Asahi Holdings South East Asia Sdn. Bhd. supports activities to raise awareness of health, including encouraging habitual milk consumption, With the milk portfolio in hand, Asahi Holdings South East Asia Sdn. Bhd.  has also been utilizing the Goodday brand to help foster health awareness among its consumers especially towards children through education, and encouraging habitual daily milk consumption. The Asahi Group will continue building upon the brand equity of Goodday as it engages in proactive initiatives for promoting health improvement, which are garnering much social attention.

Asahi Group Foods, Ltd. also develops and sells a variety of other products, such as baby food to assist in the healthy growth of babies, drinks and supplements to help people sleep easily, anti-heat stroke drinks containing lactic acid bacteria, nursing care foods, and oral care products.

Asahi Holdings South East Asia Sdn. Bhd. supports activities to raise awareness of health, including encouraging habitual milk consumption, With the milk portfolio in hand, Asahi Holdings South East Asia Sdn. Bhd.  has also been utilizing the Goodday brand to help foster health awareness among its consumers especially towards children through education, and encouraging habitual daily milk consumption. The Asahi Group will continue building upon the brand equity of Goodday as it engages in proactive initiatives for promoting health improvement, which are garnering much social attention.

Asahi Group Foods, Ltd. also develops and sells a variety of other products, such as baby food to assist in the healthy growth of babies, drinks and supplements to help people sleep easily, anti-heat stroke drinks containing lactic acid bacteria, nursing care foods, and oral care products.

Examples of other Asahi Group initiatives

List of initiatives