2. Sustainability
  3. Fostering the Ideal Corporate Culture

Fostering the Ideal Corporate Culture

At the Asahi Group, we consider the hiring and retainment of outstanding human resources to achieve our long-term strategies. Accordingly, we must foster a corporate culture with a high level of engagement. Therefore, we have established our "People Statement" in order to cultivate the corporate culture that we envision, and we pursue efforts aimed at fostering workplace environments in all nations and regions of the world that enable a diverse range of employees to function in safe and secure manner, to enjoy good health and high motivation as they work, and to achieve individual growth together with coworkers.

People Statement

Safety and Well-being

At the Asahi Group, the health, safety and well-being of our employees is always our highest priority. We respect and contribute to the well-being of our planet and the communities in which we live and work.

Everyone Matters: Diversity, Equity & Inclusion

The Asahi Groups believes that which makes us different makes us a stronger, more innovative organization. We welcome, respect and celebrate the different cultures, ethnicities, genders and personalities which comprise the Group and our stakeholders.

Diversity, Equity & Inclusion Statement

From Tokyo to Rome, Melbourne to Prague, and Auckland to Kuala Lumpur at Asahi we are a global family united by the pride in our products and the passion of our people.
Our heritage is as rich and diverse as our global family, anchored in Japanese roots. From this we draw a deep respect and care for our planet, our communities, our business, and most of all our people. Our culture is one that nurtures a sense of belonging, where every person is respected and their uniqueness celebrated.
We know that our diverse and multi-cultural organization makes us stronger, more innovative and is key to our long term success, which is why we're committed to a future where everyone belongs, our individuality matters and we can flourish personally and professionally. A culture where ideas can come from anywhere, everyone has a voice, and we all contribute to a better future.

The Target Relating to Diversity, Equity and Inclusion

by 2030

Increase the percentage of female representation of leadership positions to 40% or more by 2030






Achievement rate

Activities Report on Diversity, Equity and Inclusion

Enabling Each and Every Individual to be Free to “shine AS YOU ARE”

Establishing the Diversity, Equity & Inclusion Statement

The Asahi Group established the Diversity, Equity & Inclusion (DE&I) Statement in 2021. The Global DE&I Statement is a benchmark to enable each and every Asahi Group employee to be free to shine as themselves. We have positioned it as a key initiative that affects the future of the entire Group. In addition to setting numerical targets, we have established a structure for promoting DE&I, reviewed systems and frameworks, and are implementing initiatives to foster talent development and the corporate culture.

List of initiatives

Growth through Learning

At the Asahi Group, we believe that providing an environment where knowledge is shared, and where both individual and team growth are realized, makes it possible for employees to thrive and grow. Furthermore, we adopt the view that mistakes and failures cultivate further growth and instill teams with richer experience. We strive to foster a corporate culture of learning throughout the organization.

Better together

At the Asahi Group, we understand that pursuing collaborations and cooperative efforts with various stakeholders makes us more innovative overall as an organization. Therefore, we search for various ways to share our goals, celebrate our successes as one, and take part in meaningful experiences together.


We publish the Sustainability Report as a tool to provide comprehensive coverage of our performance results, activities and measures in relation to sustainability, which take as their foundations our governance, risk management, strategies, metrics and targets.