The Asahi Group has established the Asahi Group Sustainability Principles to state the significance of addressing sustainability for the realization of the Asahi Group Philosophy and the Asahi Group Sustainability Vision to outline the vision it will work toward in its sustainability efforts.
“Cheer the Future” is our promise to the future.
We will invigorate our precious future.
As a group, we will set key initiatives on which to focus our management resources and work on those initiatives across the entire value chain, while aspiring to make a positive impact for business and society with our products and services.
Respond to Climate Change
The Asahi Group considers that the frequent occurrence of abnormal weather and disasters caused by climate change and its impact on water resources and agricultural products pose significant risks to our business. Reducing CO2 emissions from business activities and responding to climate change are pressing issues.
In an effort to address these issues, the Asahi Group has formulated Asahi Carbon Zero in 2018 with the goal of reducing CO2 emissions to zero by 2050. To achieve this goal, we have upwardly revised our targets for 2030 twice in addition to promoting a variety of initiatives in collaboration with stakeholders at all stages of our value chain.
KPIs Related to Responding to Climate Change
Achieve zero CO2 emissions for Scopes 1, 2, and 3 (compared to 2019)
2020 Achievement Rate for Scopes 1 and 2 (compared to 2019)
Utilizing the Power of Nature to Create Products
Using Renewable Energy
In order to accelerate initiatives aimed at achieving Asahi Carbon Zero, the Asahi Group is promoting the introduction and use of renewable energy.
By 2025, the Group aims to switch to renewable energy for the purchased electricity at all of its production sites in Japan as well as converting 62 of its 70 production plants (as of March 2022), including those overseas, which is approximately 90% of the total, to renewable energy.
Respond to Plastic Issue
Plastic is used in all aspects of our lives because it is highly convenient. While it is an indispensable material for modern society, it also has a serious impact on climate change and biodiversity.
The Asahi Group, which uses a large amount of plastic, promotes the 3Rs (Reduce, Reuse, Recycle), believing that reducing the environmental burden of containers and packaging is an important issue that needs to be addressed. Moreover, we established 3R + Innovation in 2020 as the Groupwide targets for the plastic issue, and we are promoting environmental considerations in our containers and packaging, such as reducing the amount of plastic used, promoting the use of recycled materials, and selling unlabeled bottles.
KPIs Related to Responding to Plastic Issue
Achieve a 100% conversion to eco-friendly materials for PET bottles by 2030
2021 achievement rate
Making Products Beneficial for Both the Environment and Users
Selling Unlabeled Products
Asahi Soft Drinks Co., Ltd. has been expanding sales of unlabeled products which have reduced the amount of plastic used for labels by eliminating labels from PET bottles. It also reduces the effort necessary to peel off labels for sorting when disposing of bottles, creating effortlessly eco-friendly products that increase convenience for customers while also taking account of environmental considerations.
Realize Sustainable Communities through the Creation of People-to-People Connections
The Asahi Group has enjoyed the support of local communities over its long history. The weakening of connections in these local communities is now giving rise to a variety of social issues.
We want to enable people, people and communities, and communities and other communities to feel more connected to each other all the time. The Asahi Group is taking on the challenge of solving local issues around the world with the aim of realizing sustainable communities.
Using Yeast that Has Made Delicious Beer to Grow High-Quality Agricultural Produce
Supporting Agriculture with Brewing Yeast Cell Walls
The cell walls of brewing yeast contain active ingredients that encourage plant growth. An agricultural material (fertilizer raw material) derived from brewing yeast cell walls produced with an Asahi Group proprietary processing method, is producing results at farms all over the country. Those results include increasing harvest yields and reducing the use of agrochemicals.
Reduction in Inappropriate Drinking
Solution of Alcohol-Related Issues through Creation of New Drinking Opportunities
The Asahi Group is working globally to prevent inappropriate drinking habits and to raise awareness of appropriate drinking, aiming to realize a society in which alcohol-related issues are reduced. In addition, we are striving to realize a society that embraces diversity by offering a variety of products and drinking options.
KPI Related to Solving Alcohol-Related Issues through Creation of New Drinking Opportunities
Achieve 15% low-alcohol and non-alcohol sales composition ratio by 2025
2021 achievement rate
Working Globally to Raise Awareness and Promote “Responsible Drinking”
Aiming to Reduct Inappropriate Drinking
“Responsible Drinking Ambassador” is the global slogan we established in 2020 in order to promote “Responsible Drinking,” which is one of the Asahi Group's material issues. As an ambassador for reducting inappropriate drinking as well as raising awareness and promoting the sound development of the alcohol beverage culture, each and every Asahi Group employee aims to practice responsible drinking based on the Asahi Group Responsible Drinking Principles established in 2019.
Sustainable Raw Material Procurement
It goes without saying that agricultural products are essential for humanity. However, there is global concern about deforestation due to the increase in cultivated land and the burden that agricultural production areas place on the environment and ecosystem. It is also important to engage in agriculture with consideration for the human rights of local communities. In addition, environmental risks such as climate change may greatly affect the yields and quality of agricultural materials.
The Asahi Group, which operates its business using agricultural products as its main raw materials, is addressing the problems faced by agriculture from both environmental and human rights perspectives, and is working to create a sustainable raw material procurement system.
Preserve Sustainable Water Resources
Today, population growth, economic growth, and drought due to climate change are causing water shortages on a global scale every year. Issues surrounding water resources are a common global social issue.
Water is an indispensable resource for the Asahi Group, which uses water as a raw material and also in manufacturing processes at its factories. To ensure that we can continue to make use of this precious resource for years to come, we are promoting initiatives such as "water neutrality," in which we reduce water use, identify and address water risks at our factories, and return the same amount of water to the earth as we use in the manufacture of our products.
Respect for Human Rights
Companies have a responsibility to respect the human rights of all stakeholders.
The Asahi Group Human Rights Principles clearly state our approach to human rights. As the foundation for all business activities, the Asahi Group is implementing a human rights due diligence process to ensure that our business activities do not violate the human rights of people affected by our business activities or those of our employees. As the first step, we are promoting efforts to complete the human rights due diligence process at suppliers by 2022.
Diversity, Equity and Inclusion
Promoting active participation by diverse human resources is essential for realizing a society in which no one is left behind. In addition, a corporate culture in which each and every employee is respected and his or her individuality is recognized makes a company stronger and produces more innovative organizations, products, and services.
In 2021, the Asahi Group established the Diversity, Equity and Inclusion (DE&I) Statement. We are promoting initiatives so that each and every employee is free to participate actively in his or her own way.
Create Value of Health
The Asahi Group possesses a great deal of know-how cultivated through its business activities over many years, including centuries of proprietary beer brewing technology and over 100 years of research on lactic acid bacteria. In recent years, we have been developing and selling products that aim to solve the various health issues faced by people today, leveraging this know-how.
Moreover, as a company involved in food, we engage in social activities which contribute to the health of all generations from children to the elderly.
We publish Integrated Reports as a tool that combines financial and non-financial information to describe the processes and strategies for sustainable creation of corporate value.
Sustainability Data Book
We publish the Sustainability Data Book as a tool to provide comprehensive non-financial information on the Asahi Group's sustainability, including policies, systems, data, and initiatives.