Group Philosophy and Management policy

Group Philosophy and Management policy

The Asahi Group strives to strengthen our corporate brand by widening the recognition of our management philosophy, which serves as the foundation for all corporate activities undertaken by the Asahi Group, and by pursuing specific activities aimed at practicing this philosophy.

Asahi Group Philosophy

Our Mission

Deliver on our great taste promise
and bring more fun to life

Our Vision

Be a value creator globally and locally,
growing with high-value-added brands

Our Values

Challenge and innovation
Excellence in quality
Shared inspiration

Our Principles

Building value together with all our stakeholders
Customers :
Win customer satisfaction with products and services that exceed expectations
Employees :
Foster a corporate culture that promotes individual and company growth
Society :
Contribute to a sustainable society through our business
Partners :
Build relationships that promote mutual growth
Shareholders :
Increase our share value through sustainable profit growth and shareholder returns

Overview of the Medium-Term Management Policy

Enhancing "Glocal Value Creation Management" based on Asahi Group Philosophy

< Key Priorities >

  1. Strengthening earning power driven by high added value enhancement and earning structure reform
  2. Sophisticating management resources aimed at expansion of the new foundation for growth
  3. Reinforcing ESG initiatives supporting sustainable value creation process

Medium-Term Management Policy