The Asahi Group relies on “the blessings of nature” to create its products and services while its business activities also have an impact on the global environment, including greenhouse gas emissions. Without responding to climate change, ensuring water resources, and preserving biodiversity, the Group will be unable to continue its business activities. The Asahi Group will reduce environmental burden, create more positive values for society, and pass “the blessings of nature” onto future generations by actively addressing a wide range of environmental issues.

Environmental Principle and Vision

Respond to Climate Change

Asahi Carbon Zero

The Asahi Group considers that the frequent occurrence of abnormal weather and disasters caused by climate change and its impact on water resources and agricultural products pose significant risks to our business. Reducing CO2 emissions from business activities and responding to climate change are pressing issues.
In an effort to address these issues, the Asahi Group has formulated Asahi Carbon Zero in 2018 with the goal of achieving zero CO2 emissions by 2050. To achieve this goal, we have upwardly revised our targets for 2030 twice in addition to promoting a variety of initiatives in collaboration with stakeholders at all stages of our value chain.

Asahi Carbon Zero Medium and Long-term Goals for Climate Change

The Asahi Group has set medium and long-term goals with regard to climate change in the form of the Asahi Carbon Zero initiative.
With Asahi Carbon Zero, the Asahi Group aims to achieve zero CO2 emissions in Scopes 1, 2 and 3 by 2050, and reduce emissions by 70% for Scopes 1, 2 and by 30% for Scope 3 by 2030.
In order to achieve its targets, the Asahi Group will implement a variety of measures for saving energy and preserving the environment, including the proactive use of renewable energy, the recovery and use of waste heat, such as steam from the manufacturing processes, the use of cold energy, including energy gained through the normal-temperature replenishment of rows of cans, the introduction of cogeneration facilities, fuel conversion and activities that practically apply the ISO 14001 standard in all of its business establishments.

Asahi Carbon Zero has obtained certifcation from the Science Based Targets (SBT) initiative for the 1.5°C target in Scope1 and 2. SBT is a global initiative that validates if company-set goals for CO2 reduction are in line with scientific evidence.
In October 2020, we became the first corporate group in the beverage industry in Japan to join RE100. We aim to use renewable electricity in all our operations by 2050 and will further accelerate the introduction of renewable energy in the future.

KPIs Relating to Responding to Climate Change

by 2050

Reduce our CO2 emissions in Scope 1, 2, and 3 to zero






Achievement Rate for Scope 1 and 2 in 2020 and 2021 (compared with 2019)

Activities Report on Responding to Climate Change

Utilizing the Power of Nature to Create Products

Using Renewable Energy

In order to accelerate initiatives aimed at achieving Asahi Carbon Zero, the Asahi Group is promoting the introduction and use of renewable energy.
By 2025, the Group aims to switch to renewable energy for the purchased electricity at all of its production sites in Japan as well as converting 62 of its 70 production plants (as of March 2022), including those overseas, which is approximately 90% of the total, to renewable energy.

Aiming for Carbon Neutrality at Breweries

Using Green Heat

Koninklijke Grolsch N.V (“Grolsch”) in the Netherlands concluded a contract with Twence Holding B.V., which supplies electricity, heat, and steam from biomass power, for the supply of thermal energy produced during generation, and began using green heat in 2022.

Creating New Models for Reducing CO2 Emissions

Developing New Clean Energy Models

In 2020, as a new model for reducing CO2 emissions, the Asahi Group began demonstration testing of power generation with solid oxide electrolysis cells (SOFCs) using biomethane gas from beer brewery wastewater at the Ibaraki Brewery of Asahi Breweries, Ltd.

List of initiatives

Respond to Plastic Issue


Plastic is used in all aspects of our lives because it is highly convenient. While it is an indispensable material for modern society, it also has a serious impact on climate change and biodiversity.
The Asahi Group, which uses a large amount of plastic, promotes the 3Rs (Reduce, Reuse, Recycle), believing that reducing the environmental burden of containers and packaging is an important issue that needs to be addressed. Moreover, we established “3R+Innovation” in 2020 as the groupwide targets for the plastic issue, and we are promoting environmental considerations in our containers and packaging, such as reducing the amount of plastic used, promoting the use of recycled materials, and selling unlabeled bottles.

“3R+Innovation” Targets

Realize 100% utilization of materials for plastic containers that can be utilized effectively by 2025*1
Achieve a 100% conversion to eco-friendly materials for PET bottles by 2030*2
Examine the development of eco-friendly materials and sales methods that do not make use of plastic containers/packaging

* Targeted plastic containers: PET bottles, plastic bottles, caps used for PET and plastic bottles, certain plastic containers, and plastic cups (used for sales), etc.

*1 Effective use: Reusable, recyclable, compostable, thermal recyclable, etc.
Target companies: Asahi Breweries, Ltd., Asahi Soft Drinks Co., Ltd., Asahi Holdings (Australia) Pty Ltd., and Asahi Holdings Southeast Asia Sdn. Bhd.

*2 Eco-friendly materials: Recycled materials, biomass materials, etc.
Target companies: Asahi Soft Drinks Co., Ltd., Asahi Europe and International Ltd., Asahi Holdings (Australia) Pty Ltd., and Asahi Holdings Southeast Asia Sdn. Bhd.

KPIs Relating to Responding to Plastic Issue

by 2030

Achieve a 100% conversion to eco-friendly materials for PET bottles by 2030



2021 achievement rate

Activities Report on Responding to Plastic Issue

Making Products Beneficial for Both the Environment and Users

Selling Unlabeled Products

Asahi Soft Drinks Co., Ltd. has been expanding sales of unlabeled products which have reduced the amount of plastic used for labels by eliminating labels from PET bottles. It also reduces the effort necessary to peel off labels for sorting when disposing of bottles, creating effortlessly eco-friendly products that increase convenience for customers while also taking account of environmental considerations.

Recycling a Responsibility for Companies Using a Lot of Plastic

Taking Initiatives to Increase Use of Recycled PET Bottles

The Asahi Group is promoting the use of eco-friendly materials, including recycled materials, as part of 3R + Innovation, the Group-wide goal for the problem of plastic. In particular, the Soft Drinks Business in Australia and Japan uses a lot of plastic containers and has expanded the introduction of recycled PET bottles.

Shifting from Disposable to “Repeated Reuse” to “Use and Eat”

Reducing Plastic Usage

Plastic containers that are casually discarded cause great damage not only to marine life but also to entire ecosystems. Plastic used for containers and packaging in particular is often discarded. We believe that helping to solve this issue which is faced by the entire planet is a mission the Asahi Group, which sells food and beverages, must fulfill.

List of initiatives

Sustainable Raw Material Procurement

It goes without saying that agricultural products are essential for humanity. However, there is global concern about deforestation due to the increase in cultivated land and the burden that agricultural production areas place on the environment and ecosystem. It is also important to engage in agriculture with consideration for the human rights of local communities. In addition, environmental risks such as climate change may greatly affect the yields and quality of agricultural materials.
The Asahi Group, which operates its business using agricultural products as its main raw materials, is addressing the problems faced by agriculture from both environmental and human rights perspectives, and is working to create a sustainable raw material procurement system.

Activities Report on Sustainable Raw Material Procurement

Preserving the Blessings of Nature for the Next Generation

Analyzing Risk for Important Raw Materials

The Asahi Group promotes the establishment of mechanisms to ensure the stable supply of agricultural materials without depleting them in the future with the aim of realizing sustainable raw material procurement that will preserve the valuable blessings of nature for the next generation.

List of initiatives

Preserve Sustainable Water Resources

Today, population growth, economic growth, and drought due to climate change are causing water shortages on a global scale every year. Issues surrounding water resources are a common global social issue.
Water is an indispensable resource for the Asahi Group, which uses water as a raw material and also in manufacturing processes at its factories. To ensure that we can continue to make use of this precious resource for years to come, we are promoting initiatives such as "water neutrality," in which we reduce water use, identify and address water risks at our factories, and return the same amount of water to the earth as we use in the manufacture of our products.

KPIs Relating to Preserving Sustainable Water Resources

by 2030

Reduce a basic unit of water consumption of 3.2m³/kl or less by 2030








Results for water consumption and basic unit in 2019, 2020 and 2021

Activities Report on Preserving Sustainable Water Resources

Returning the Same Amount of Water Used in Producing Beer to the Earth

Realizing Water Neutrality

The Asahi Group has successfully achieved water neutrality, where an amount of water equal to the water used in our breweries in Japan is offset by the groundwater recharge amount in the Group-owned forest “Asahi Forest” (Hiroshima Prefecture).

Recycling Water and Reducing Water Usage

Preserving Sustainable Water Resources

The water recycling facility at Carlton & United Breweries Pty. Ltd. (CUB)'s Yatala Brewery in Australia produces high-quality recycled water during the brewing process.

List of initiatives


Reduction of Waste and Prevention Pollution

With population increase and economic growth, the depletion of natural resources and environmental pollution due to an increase in waste have become serious problems. The Asahi Group promotes new uses for by-products leveraging its accumulated technologies and knowledge, while implementing initiatives to reduce waste and prevent pollution.

Biodiversity Conservation

With the degradation of the natural environment, biodiversity is being lost at an unprecedented speed. The Asahi Group recognizes the impact that its business activities have on biodiversity and aims to engage in its business activities with consideration for preserving it.

Realize Sustainable Supply Chains

The Asahi Group builds strong relationships of trust and long-term cooperative relationships with our suppliers and strives to establish and maintain a sustainable supply chain to promote procurement activities with environmental and social considerations.


Data Book

We publish the Sustainability Data Book as a tool to provide comprehensive non-financial information on the Asahi Group's sustainability, including policies, systems, data, and initiatives.