The origin of our value
Establishment of Osaka Brewery, Ltd., the predecessor of Asahi Breweries, Ltd.
Japan Brewery, Ltd. and Sapporo Brewery, Ltd. were also founded around the same time, marking the start of the period of development of the Japanese beer industry.
Komakichi Torii appointed as president
Suita Village Brewery (currently Asahi Breweries, Ltd. Suita Plant) completed
Launch of "Asahi Beer"
Reorganized as Osaka Brewery, Ltd.
"Asahi Breweries" won the highest award at the World's Columbian Exposition
Opening of a shop in the 4th National Industrial Exhibition (Kyoto)
Opening of the first full-scale beer hall "Asahiken"
Asahi Beer won the highest award at the World's Fair in Paris
Launch of Japan's first bottled draft beer "Asahi Draft Beer" without heat treatment
Dainippon Beer Co., Ltd. was established as a joint venture of Osaka Brewery, Ltd., Nippon Brewery, Ltd., and Sapporo Brewery, Ltd.
Kyohei Makoshi appointed as president
Opening of Beer Laboratory
Launch of "Munich Beer" (barreled)
Start of contract cultivation of hops in various parts of Nagano Prefecture
Establishment of Japan Malt Co., Ltd. (currently Asahi Beer Malt Co., Ltd.)
Hakata Plant completed (currently Asahi Brewery Hakata Plant)
Damage to Azumabashi Factory and others due to the Great Kanto Earthquake
Nishinomiya Plant completed (currently Asahi Breweries Nishinomiya Plant)
Launch of "Asahi Draft Extra-large 2 liter Bottle"
Launch of "Vitamin Beer"
Merger of Dainippon Beer and Japan Beer Kosen
Establishment of joint beer sales company with Kirin Brewery
Launch of "Asahi Stout"
Ryutaro Takahashi appointed as president
Launch of "Asahi Stubby"
Start of trial cultivation of hops in Yamagata Prefecture
Termination of individual beer trademarks (start of use of a common "beer" trademark)
Opening of Dainippon Brewery Science Institute
The second foundation period with innovations
Dainippon Brewery Ltd. was split into Asahi Breweries, Ltd. and Nippon Brewery, Ltd. under the Excessive Economic Power Deconcentration Act.
Establishment of Asahi Breweries, Ltd.
Tamesaburo Yamamoto appointed as first president
Liquor store management study group established
Start of "Asahi Beer Concerts"
Launch of Asahi Gold
Launch of "Asahi Beer", the first canned beer in Japan
Completion of Tokyo Omori Plant
Launch of "Asahi Steiny"
Establishment of Hokkaido Asahi Breweries, Ltd. through joint investment with local capital in Hokkaido (merger with Asahi Breweries, Ltd. in 1994)
Development of the world's first outdoor fermented liquor tank and installation at three plants: Nishinomiya, Azumabashi, and Hakata
Launch of pull-top canned beer
Hokkaido Asahi Breweries, Ltd. Plant (Beverage Division) completed (currently Asahi Breweries Hokkaido Plant)
Masayoshi Nakajima appointed as president
Hokkaido Asahi Breweries, Ltd. factory (Beer Division) completed (currently Asahi Breweries Hokkaido factory)
Completion of Kashiwa Plant (currently Asahi Soft Drinks Co., Ltd. Kashiwa Plant)
Full-scale launch of "Asahi Honnama" with "best-by date" display
Japan's first beer gift certificate released
Launch of "EBIOS Lactone Tablets", a lactic acid bacterium preparation
Yoshitaka Takahashi appointed as president
The first aluminum canned beer in Japan released
Establishment of Mitsuya Vending Co., Ltd. (currently Asahi Soft Drinks Co., Ltd.)
Completion of Fukushima (Beverage Division) Plant
Completion of Nagoya Plant
Naomatsu Enmei appointed as president
Launch of first small aluminum barrel in Japan: "Asahi Draft Beer Mini Barrel (7 liters)"
Completion of Fukushima (Beer Division) Plant
Launch of "Asahi Draft Beer Mini Barrel 3" (3 liters)
Acquisition of trademark rights for Bireley's
Tsutomu Murai appointed as president
Partnership with Löwenbräu (Germany)
Acquisition of trademark rights for "Wilkinson Tansan Soda Water"
Established Chiba Kampo Pharmaceutical Research Institute Co., Ltd. (currently Asahi Group Foods Ltd.)
Establishment of Asahi Foundation for Living Culture Research Promotion
Declaration of CI introduction
Launch of new "Asahi Draft Beer" with a "rich and sharp taste"
Start of fresh rotation (initiative to promote freshness)
Hirotaro Higuchi appointed as president
Great leaps forward by the accumulated innovations
Start of import and sales of "Bass Pale Ale" in partnership with Bass Export (UK)
"Senjin Monument" erected in Suita to celebrate past company and industry members since the establishment of the company
Establishment of Asahi Breweries Winery Co., Ltd. (currently Sainte Neige Wine Co., Ltd.)
Establishment of Asahi Soft Drinks Manufacturing Co., Ltd. (currently Asahi Soft Drinks Co., Ltd.)
Company name changed from "Asahi Brewery Company" to "Asahi Breweries, Ltd."
Establishment of Asahi Breweries Arts Foundation
Completion of new headquarters building in Azumabashi, Tokyo
Asahi Soft Drinks Manufacturing Co., Ltd. Asahi Soft Drinks Plant completed (currently Asahi Soft Drinks Co., Ltd. Akashi Plant)
Establishment of Asahi Breweries Co., Ltd. (currently Asahi Soft Drinks Co., Ltd.)
Completion of Ibaraki Plant
Establishment of Asahi Breweries Foods Co., Ltd. (currently Asahi Group Foods Ltd.)
Yuzo Seto appointed as president
Start of fresh management activities (strengthening the pursuit of freshness)
Capital participation in three companies (Hangzhou Xihu Beer Asahi Co., Ltd., Fujian Quanzhou Qingyuan Beer Asahi Co., Ltd., and Jiaxing Haiyan Beer Xihu Asahi Co., Ltd.); signed technology licenses and license agreements with each company, starting full-scale entry into China
Establishment of Asahi Breweries, Ltd. (currently Asahi Group Foods Ltd.)
Hokuriku Asahi Soft Drinks Manufacturing Co., Ltd. Hokuriku Plant completed (currently Asahi Soft Drinks Co., Ltd. Hokuriku Plant)
Merger with Hokkaido Asahi Breweries, Ltd.
Launch of Asahi Black
Participation in management of Beijing Beer Asahi Co., Ltd and Yantai Beer Asahi Co., Ltd.
Opening of Asahi Beer Oyamazaki Villa Museum of Art
Conclusion of a comprehensive alliance agreement with Bass Brewery in the United Kingdom
Asahi Beer Beverage Co., Ltd., Asahi Beer Beverage Manufacturing Co., Ltd., and Hokuriku Asahi Beer Beverage Manufacturing Co., Ltd. merged and changed the company name to Asahi Soft Drinks Co., Ltd., starting as a soft drink manufacturing and sales company.
Opening of Europe Office
Establishment of Permanent Representative to China in Beijing
Establishment of Asahi Breweries Research and Development Center as a base for research and development for the entire Asahi Breweries Group
"Asahi Super Dry" ranked No. 1 brand of the year (based on the sales volume announced by each company in the industry)
Production of Asahi Super Dry started in China
Established Asahi Breweries U.S.A. (currently Asahi International)
Establishment of Asahi Breweries Europe (currently Asahi International)
Completion of Shikoku Plant
Achieved 100% recycling of waste at all plants
Achieved the top share in the domestic beer market (based on annual taxable quantity)
Shigeo Fukuchi appointed as president
Establishment Okinawa Asahi Sales Co., Ltd.
Start of manufacturing of Asahi Super Dry in Prague, Czech Republic
Expanding the business portfolio and synergies among each brand
Integration of sales department with Nikka Whisky Distillery Co., Ltd.
Achieved the top share in the domestic beer/low-malt beer markets
Koichi Ikeda appointed as president
Completion of Kanagawa Plant
Asahi Breweries Foods Co., Ltd. and Asahi Breweries Pharmaceuticals Co., Ltd. were integrated to establish Asahi Foods and Healthcare, Ltd.
Agreement on comprehensive business alliance between Asahi Breweries, Ltd. and Orion Breweries, Ltd.
Acquired rights to sell and started sales of Tsingtao Beer in Japan
Acquisition of alcoholic beverage business from Kyowa Hakko Kogyo Co., Ltd. and established Asahi Kyowa Brewery Co., Ltd. (merged with Nikka Whiskey Distilling Co., Ltd. in January 2006)
Transferred the shochu and low-alcohol beverage businesses from Asahi Kasei Corporation
Sales tie-up with Maxim Japan Co., Ltd.
Launch of "Asahi Orion Draft"
Established Smile Support Co., Ltd. (currently Asahi Field Marketing Co., Ltd.)
Asahi Food & Healthcare Ltd. and POLA INC. integrated
Smile Support Co., Ltd. changed name to Asahi Field Marketing Co., Ltd. and strengthened its systems
Establishment of a beverage company with Master Kong Holdings Co., Ltd., a major Chinese food business group
Completion of new plant of Beijing Beer Asahi Co., Ltd.
Acquisition of domestic sales rights for prestigious Gancia Italian sparkling wine products
Establishment of Lotte Asahi Liquor Ltd. through investment in the liquor sales company of the Lotte Group in South Korea
Start of wind power generation operation of Green Power Aso
2005 May, Sep.
Acquisition of shares of two Elbee companies (beverage and food manufacturer)
Start of production of "Asahi Super Dry" in the UK
Demonstration experiment of biomass ethanol production and utilization started in Ie Village, Okinawa Prefecture
Hitoshi Ogita appointed as president
Establishment of Zhejiang Xihu Beer Asahi Co., Ltd. in Huzhou City, Zhejiang Province, China
Start of agricultural management in Shandong Province, China
Business and capital tie-up with Kagome Co., Ltd.
Introduced solar power generation at Hakata Plant
Turned Wakodo Co., Ltd. into a wholly owned subsidiary (currently Asahi Group Foods)
Start of manufacturing of low-alcohol beverages and soft drinks at the Ibaraki Plant
Development of next-generation lightweight can lid "206 Diameter Super End"
Start of production of "Asahi Super Dry" in Russia
Start of manufacturing and sales of milk in China
Full-scale introduction of the new technique "PIE boiling method" at Suita Plant
Laying the foundations for future global growth
Start of Asahi Super Dry "Delicious! To tomorrow!"
Acquisition of all shares of Australian beverage company Schweppes Australia
Naoki Izumiya appointed as president
Formulation of Environmental Vision 2020 "Blessings of Nature to Tomorrow"
Full-scale development of Asahi Super Dry Extra Cold
Mineral water business transferred from House Foods
Conclusion of stock sales agreement for P&N Beverages Australia
Investment in holding company of Ting Hsin International Group, the largest food and distribution company in China
Asahi Super Dry won the highest award of "Champion Beer" at The Brewing Industry International Awards 2011
Transition to "Asahi Group Holdings, Ltd.", a pure holding company
Acquisition of shares in New Zealand liquor giant "Flavoured Beverages Group Holdings Limited"
Acquisition of shares in New Zealand beverage company "Charlie's Group Limited"
Acquired mineral water and fruit juice beverage business from Australian beverage company "P & N Beverages Australia"
Acquisition of shares in Malaysian beverage company "Permanis Sdn. Bhd."
Launch of "Asahi Dry Zero" and "Asahi Super Dry Drive Rack"
Taketsuru Pure Malt 25 Years Old first received the world's highest award in the World Whiskies Awards 2012 for the Blended Malt Whisky Category
Asahi Breweries Nishinomiya Factory Discontinued
Start of sales of 18 items from 8 brands including whisky and liqueur manufactured by Brown-Forman in Japan
Launch of "Clear Asahi Prime Rich"
"Asahi Super Dry Dry Premium" gift limited release
Calpis Co., Ltd. domestic beverage business and sales division transferred to Asahi Soft Drinks Co., Ltd.
Launch of canned coffee "WONDA" in Malaysia
Full-scale development of premium beer "Asahi Super Dry Dry Premium"
Conclusion of a stock sales agreement with the Malaysian food company Etika International Holdings Limited regarding the dairy products-related business in Southeast Asia
"Asahi Super Dry" won the gold medal at World Beer Cup 2014
Acquisition of shares of Nadaman Co., Ltd. by Asahi Breweries, Ltd.
Asahi Breweries, Ltd. selected as "Tokyo 2020 Gold Partner"
Acquisition of shares of Enoteca Co., Ltd., a major domestic wine dealer
Launch of Australia-only premium beer "Asahi Sokai"
Asahi Super Dry, winner of Brussels Beer Challenge 2015 Gold Medal
Expansion of the Calpis brand into Malaysia
Consolidation of dry beverage business into Asahi Soft Drinks Co., Ltd.
Transfer of the functional food/animal feed business of Calpis Co., Ltd. to Asahi Calpis Wellness Co., Ltd.
Announcement of "Long-term Vision" and "Medium-Term Management Plan"
Akiyoshi Koji appointed as president
Launch of RTD "Mogitate"
Acquisition of former SAB Miller's Italian, Dutch and UK businesses and other related assets (creating a subsidiary)
Acquisition of beer business and other related assets of the former SAB Miller in five Central and Eastern European countries (creating a subsidiary)
Five products, including Taketsuru Pure Malt 25 Years Old and Single Malt Yoichi, won gold medals at the International Spirits Challenge 2017
Launch of 3 craft beers from "TOKYO Sumitagawa Brewing"
Asahi Super Dry Instant Dry won the Gold Medal at Brussels Beer Challenge 2017 (Gold Medal for 3 consecutive years from 2015)
Start of joint modal shift between Kansai, China and Kyushu by 4 beer companies
"Nikka Cafe Vodka" won the "Trophy" as the highest award in the Vodka category at International Spirits Challenge 2018
Taketsuru Pure Malt 21 Years Old and Taketsuru Pure Malt winning Gold Medal
Implementation of "Asahi Group Philosophy"
Update of "Mid-term Management Plan"
Formulation of Asahi Group Environmental Vision 2050: "Connecting the blessings of nature to the next generation based on the concept of 'Neutral & Plus'"
"Taketsuru 25 Years Pure Malt" won the Trophy as the highest award in the Japanese whisky category at the International Spirits Challenge 2019 and the world's highest award in the blended malt whisky category at the World Whiskies Award 2019.