Monthly Sales Reports 2005
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Dec. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 193,137 15,256 -17.7 234,649 18,535 Imported 93 7 -35 143 11 Sub total 193,230 15,263 -17.7 234,792 18,546 Happoshu (low-malt beer) Domestic 36,510 2,884 -42.5 63,460 5,013 Imported 6 1 -50.0 13 1 Sub total 36,516 2,884 -42.5 63,473 5,014 Zasshu (No-malt beer) Sub total 18,545 1,465 - - - Happoshu (low-malt beer) +Zasshu (No-malt beer) Total 55,061 4,349 -13.3 63,473 5,014 Beer+Happoshu (low-malt beer) +Zasshu (No-malt beer) Total 248,291 19,612 -16.8 298,265 23,560 Jan. - Dec. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 1,761,256 139,120 -7.5 1,904,679 150,449 Imported 2,003 158 9.7 1,825 144 Sub total 1,763,259 139,278 -7.5 1,906,504 150,593 Happoshu (low-malt beer) Domestic 506,146 39,980 -26.4 687,476 54,303 Imported 115 9 7.5 107 8 Sub total 506,261 39,989 -26.4 687,583 54,311 Zasshu (No-malt beer) Sub total 192,291 15,189 - - - Happoshu (low-malt beer)+Zasshu(No-malt beer) Total 698,552 55,178 1.6 687,583 54,311 Beer+Happoshu (low-malt beer)+Zasshu(No-malt beer) Total 2,461,811 194,456 -5.1 2,594,087 204,904 Sales by brand
(unit/'000 cases)Nov. Jan. - Nov. cases in 2005 yoy change (%) cases in 2004 cases in 2005 yoy change (%) cases in 2004 Super Dry 15,500 -16.4 18,550 135,800 -7.9 147,500 Honnama 1,400 -52.5 2,950 18,400 -38.3 29,800 Honnama-Aquablue- 980 -51.5 2,020 12,300 -39.4 20,300 Honnama-Gold- 420 - - 8,700 - - Shinnama 3 1,470 - - 3,000 - - Shinnama Total 1,430 - - 14,800 - -
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Nov. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 132,561 10,471 -14.1 154,394 12,195 Imported 272 22 106.0 132 10 Sub total 132,833 10,492 -14 154,526 12,206 Happoshu (low-malt beer) Domestic 30,739 2,428 -40.0 51,232 4,047 Imported 19 2 49.8 13 1 Sub total 30,758 2,430 -40.0 51,245 4,048 Zasshu (No-malt beer) Sub total 23,647 1,868 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 54,405 4,297 6.2 51,245 4,048 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 187,238 14,790 -9.0 205,771 16,254 Jan. - Nov. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 1,568,119 123,864 -6.1 1,670,030 131,914 Imported 1,910 151 13.5 1,683 133 Sub total 1,570,029 124,015 -6.1 1,671,713 132,047 Happoshu (low-malt beer) Domestic 469,636 37,096 -24.7 624,015 49,290 Imported 109 9 15.3 94 7 Sub total 469,744 37,105 -24.7 624,109 49,298 Zasshu (No-malt beer) Sub total 173,746 13,724 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 643,490 50,829 3.1 624,109 49,298 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 2,213,520 174,844 -3.6 2,295,822 181,345 Sales by brand
(unit/'000 cases)Nov. Jan. - Nov. cases in 2005 yoy change (%) cases in 2004 cases in 2005 yoy change (%) cases in 2004 Super Dry 10,100 -13.3 11,650 120,300 -6.7 128,950 Honnama 1,270 -46.9 2,390 17,000 -36.7 26,850 Honnama-Aquablue- 830 -45.8 1,530 11,320 -38.1 18,280 Honnama-Gold- 320 - - 8,280 - - Shinnama 210 - - 11,840 - - Shinnama 3 1,530 - - 1,530 - - Shinnama Total 1,740 - - 13,370 - -
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Oct. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 145,727 11,511 7.7 135,290 10,686 Imported 83 7 -38.2 134 11 Sub total 145,809 11,517 7.7 135,424 10,697 Happoshu (low-malt beer) Domestic 36,670 2,896 -22.7 47,440 3,747 Imported 0 0 - 0 0 Sub total 36,670 2,896 -22.7 47,440 3,747 Zasshu (No-malt beer) Sub total 16,398 1,295 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 53,068 4,192 11.9 47,440 3,747 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 198,877 15,709 8.8 182,865 14,444 Jan. - Oct. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 1,435,558 113,393 -5.3 1,515,636 119,718 Imported 1,638 129 5.6 1,551 122 Sub total 1,437,196 113,523 -5.3 1,517,187 119,841 Happoshu (low-malt beer) Domestic 438,897 34,668 -23.4 572,783 45,244 Imported 89 7 9.8 81 6 Sub total 438,986 34,675 -23.4 572,864 45,250 Zasshu (No-malt beer) Sub total 150,099 11,856 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 589,086 46,531 2.8 572,864 45,250 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 2,026,282 160,054 -3.1 2,090,051 165,091 Sales by brand
(unit/'000 cases)Oct. Jan. - Oct. cases in 2005 yoy change (%) cases in 2004 cases in 2005 yoy change (%) cases in 2004 Super Dry 11,100 6.2 10,450 110,200 -6.1 117,300 Honnama 1,450 -31.9 2,130 15,730 -35.7 24,460 Honnama-Aquablue- 960 -34.7 1,470 10,490 -37.4 16,750 Honnama-Gold- 440 - - 7,960 - - Shinnama 1,270 - - 11,630 - -
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Sep. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 142,318 11,242 -0.9 143,629 11,345 Imported 197 16 61.8 121 10 Sub total 142,514 11,257 -0.9 143,751 11,355 Happoshu (low-malt beer) Domestic 40,683 3,213 -30.3 58,334 4,608 Imported 13 1 64.1 8 1 Sub total 40,696 3,215 -30.2 58,342 4,608 Zasshu (No-malt beer) Sub total 18,139 1,433 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 58,835 4,647 0.8 58,342 4,608 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 201,349 15,904 -0.4 202,093 15,963 Jan. - Sep. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 1,289,832 101,882 -6.6 1,380,346 109,032 Imported 1,555 123 9.8 1,416 112 Sub total 1,291,387 102,005 -6.5 1,381,762 109,144 Happoshu (low-malt beer) Domestic 402,227 31,772 -23.4 525,343 41,496 Imported 89 7 9.8 81 6 Sub total 402,317 31,779 -23.4 525,424 41,503 Zasshu (No-malt beer) Sub total 133,701 10,561 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 536,018 42,339 2.0 525,424 41,503 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 1,827,405 144,345 -4.2 1,907,186 150,647 Sales by brand
(unit/'000 cases)Sep. Jan. - Sep. cases in 2005 yoy change (%) cases in 2004 cases in 2005 yoy change (%) cases in 2004 Super Dry 10,600 -4.5 11,100 99,100 -7.3 10,685 Honnama 1,580 -38.8 2,580 14,280 -36.1 2,233 Honnama-Aquablue- 1,050 -41.0 1,780 9,530 -37.6 1,528 Honnama-Gold- 540 - - 7,520 - - Shinnama 1,420 - - 10,360 - -
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Aug. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 186,019 14,693 5.0 177,130 13,991 Imported 200 16 2.6 195 15 Sub total 186,219 14,709 5.0 177,325 14,007 Happoshu (low-malt beer) Domestic 41,096 3,246 -23.2 53,541 4,229 Imported 13 1 -0.5 13 1 Sub total 41,109 3,247 -23.2 53,554 4,230 Zasshu (No-malt beer) Sub total 18,180 1,436 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 59,289 4,683 10.7 53,554 4,230 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 245,508 19,392 6.3 230,879 18,237 Jan. - Aug. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 1,147,514 90,641 -7.2 1,236,716 97,687 Imported 1,359 107 4.9 1,295 102 Sub total 1,148,872 90,748 -7.2 1,238,011 97,789 Happoshu (low-malt beer) Domestic 361,544 28,558 -22.6 467,009 36,889 Imported 77 6 4.1 74 6 Sub total 361,621 28,564 -22.6 467,083 36,894 Zasshu (No-malt beer) Sub total 115,562 9,128 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 477,183 37,692 2.2 467,083 36,894 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 1,626,056 128,440 -4.6 1,705,094 134,684 Sales by brand
(unit/'000 cases)Aug. Jan. - Aug. cases in 2005 yoy change (%) cases in 2004 cases in 2005 yoy change (%) cases in 2004 Super Dry 14,650 3.2 14,200 88,500 -7.6 95,750 Honnama 1,640 -33.1 2,450 12,700 -35.7 19,750 Honnama-Aquablue- 1,020 -36.6 1,610 8,480 -37.2 13,500 Honnama-Gold- 580 - - 6,980 - - Shinnama 1,430 - - 8,940 - -
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Jul. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 178,852 14,127 -18.4 219,299 17,322 Imported 159 13 -23.1 206 16 Sub total 179,010 14,140 -18.4 219,506 17,339 Happoshu (low-malt beer) Domestic 39,993 3,159 -44.1 71,553 5,652 Imported 13 1 33.3 10 1 Sub total 40,006 3,160 -44.1 71,563 5,653 Zasshu (No-malt beer) Sub total 19,075 1,507 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 59,080 4,667 -17.4 71,563 5,653 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 238,091 18,807 -18.2 291,069 22,991 Jan. - Jul. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 961,495 75,947 -9.3 1,059,586 83,696 Imported 1,159 92 5.3 1,100 87 Sub total 962,654 76,039 -9.2 1,060,686 83,782 Happoshu (low-malt beer) Domestic 320,448 25,312 -22.5 413,468 32,659 Imported 64 5 6.0 60 5 Sub total 320,512 25,317 -22.5 413,529 32,664 Zasshu (No-malt beer) Sub total 97,383 7,692 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 417,894 33,009 1.1 413,529 32,664 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 1,380,548 109,048 -6.4 1,474,215 116,447 Sales by brand
(unit/'000 cases)Jul. Jan. - Jul. cases in 2005 yoy change (%) cases in 2004 cases in 2005 yoy change (%) cases in 2004 Super Dry 14,400 -16.3 17,200 73,850 -9.4 81,550 Honnama 1,600 -48.7 3,120 11,060 -36.1 17,300 Honnama-Aquablue- 1,000 -52.4 2,100 7,460 -37.3 11,890 Honnama-Gold- 670 - - 6,400 - - Shinnama 1,500 - - 7,510 - -
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Jun. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 199,751 15,778 -1.7 203,245 16,054 Imported 202 16 -25 269 21 Sub total 199,953 15,794 -1.7 203,514 16,075 Happoshu (low-malt beer) Domestic 55,942 4,419 -25.9 75,520 5,965 Imported 0 0 0.0 7 1 Sub total 55,942 4,419 -25.9 75,527 5,966 Zasshu (No-malt beer) Sub total 26,998 2,133 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 82,941 6,551 9.8 75,527 5,966 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 282,894 22,345 1.4 279,042 22,041 Jan. - Jun. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 782,643 61,820 -6.9 840,287 66,373 Imported 1,000 79 11.9 894 71 Sub total 783,643 61,899 -6.8 841,181 66,444 Happoshu (low-malt beer) Domestic 280,455 22,153 -18 341,915 27,007 Imported 51 4 0.8 51 4 Sub total 280,506 22,157 -18 341,966 27,011 Zasshu (No-malt beer) Sub total 78,308 6,185 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 358,814 28,342 4.9 341,966 27,011 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 1,142,457 90,241 -3.4 1,183,146 93,455 Sales by brand
(unit/'000 cases)Jun. Jan. - Jun. cases in 2005 yoy change (%) cases in 2004 cases in 2005 yoy change (%) cases in 2004 Super Dry 14,500 -3.3 15,000 59,450 -7.6 64,350 Honnama 2,040 -39.1 3,350 9,460 -33.3 14,180 Honnama-Aquablue- 1,280 -41.3 2,180 6,460 -34 9,790 Honnama-Gold- 950 - - 5,730 - - Shinnama 2,040 - - 6,010 - -
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May 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 134,215 10,601 -5.2 141,579 11,183 Imported 195 15 230.5 59 5 Sub total 134,410 10,617 -5.1 141,638 11,188 Happoshu (low-malt beer) Domestic 42,892 3,388 -18.4 52,550 4,151 Imported 13 1 0 13 1 Sub total 42,905 3,389 -18.4 52,562 4,152 Zasshu (No-malt beer) Sub total 16,232 1,282 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 59,137 4,671 12.5 52,562 4,152 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 193,547 15,288 -0.3 194,201 15,340 Jan. - May 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 582,892 46,042 -8.5 637,041 50,319 Imported 798 63 27.8 625 49 Sub total 583,690 46,105 -8.5 637,666 50,369 Happoshu (low-malt beer) Domestic 224,513 17,734 -15.7 266,395 21,042 Imported 51 4 17.0 44 3 Sub total 224,564 17,738 -15.7 266,438 21,046 Zasshu (No-malt beer) Sub total 51,310 4,053 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 275,873 21,791 3.5 266,438 21,046 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 859,563 67,896 -4.9 904,104 71,414 Sales by brand
(unit/'000 cases)May Jan. - May cases in 2005 yoy change (%) cases in 2004 cases in 2005 yoy change (%) cases in 2004 Super Dry 10,350 -5.9 11,000 44,950 -8.9 49,350 Honnama 1,580 -31.3 2,300 7,420 -31.5 10,830 Honnama-Aquablue- 1,040 -32.5 1,540 5,180 -31.9 7,610 Honnama-Gold- 780 - - 4,780 - - Shinnama 1,270 - - 3,970 - -
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Apr. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 147,521 11,653 -4.1 153,795 12,148 Imported 192 15 -8.8 210 17 Sub total 147,713 11,668 -4.1 154,005 12,165 Happoshu (low-malt beer) Domestic 54,527 4,307 -9.4 60,188 4,754 Imported 0 0 0 13 1 Sub total 54,527 4,307 -9.4 60,200 4,755 Zasshu (No-malt beer) Sub total 34,873 2,755 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 89,400 7,062 48.5 60,200 4,755 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 237,113 18,729 10.7 214,205 16,920 Jan. - Apr. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 448,677 35,441 -9.4 495,462 39,136 Imported 603 48 6.6 566 45 Sub total 449,280 35,488 -9.4 496,028 39,181 Happoshu (low-malt beer) Domestic 181,620 14,346 -15.1 213,845 16,891 Imported 38 3 24.0 31 2 Sub total 181,659 14,349 -15.1 213,876 16,894 Zasshu (No-malt beer) Sub total 35,078 2,771 - - - Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 216,736 17,120 1.3 213,876 16,894 Beer + Happoshu (low-malt beer) + Zasshu(No-malt beer) Total 666,016 52,608 -6.2 709,904 56,075 Sales by brand
(unit/'000 cases)Apr. Jan. - Apr. cases in 2005 yoy change (%) cases in 2004 cases in 2005 yoy change (%) cases in 2004 Super Dry 11,350 -3.0 11,700 34,600 -9.8 38,350 Honnama 1,740 -32.3 2,570 5,840 -31.5 8,530 Honnama-Aquablue- 1,170 -30.4 1,680 4,140 -31.8 6,070 Honnama-Gold- 1,230 - - 4,000 - - Shinnama 2,700 - - 2,700 - -
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Mar. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 136,276 10,764 -4.3 142,331 11,243 Imported 173 14 34.6 128 10 Sub total 136,449 10,778 -4.2 142,460 11,253 Happoshu (low-malt beer) Domestic 52,758 4,167 -27.7 72,981 5,765 Imported 25 2 - 0 0 Sub total 52,783 4,169 -27.7 72,981 5,765 Total 189,232 14,947 -12.2 215,441 17,017 Jan. - Mar. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 301,156 23,788 -11.9 341,668 26,988 Imported 411 32 15.7 356 28 Sub total 301,567 23,820 -11.8 342,023 27,016 Happoshu (low-malt beer) Domestic 127,093 10,039 -17.3 153,657 12,137 Imported 38 3 112.2 18 1 Sub total 127,131 10,042 -17.3 153,675 12,139 Total 428,698 33,862 -13.5 495,699 39,155 Sales by brand
(unit/'000 cases)Mar. Jan. - Mar. cases in 2005 yoy change (%) cases in 2004 cases in 2005 yoy change (%) cases in 2004 Super Dry 10,500 -5.8 11,150 23,250 -12.8 26,650 Honnama 1,650 -32.7 2,450 4,100 -31.2 5,960 Honnama-Aquablue- 1,110 -33.5 1,670 2,970 -32.3 4,390 Honnama-Offtime- 20 -98.7 1,600 80 -95.0 1,600 Honnama-Gold- 1,370 - - 2,770 - -
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Feb. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 90,067 7,114 -12.1 102,493 8,096 Imported 105 8 196.0 36 3 Sub total 90,172 7,123 -12.1 102,529 8,099 Happoshu (low-malt beer) Domestic 51,159 4,041 19.1 42,950 3,393 Imported 13 1 - 0 0 Sub total 51,172 4,042 19.1 42,950 3,393 Total 141,344 11,165 -2.8 145,479 11,491 Jan. - Feb. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 164,879 13,024 -17.3 199,337 15,745 Imported 238 19 5.0 227 18 Sub total 165,118 13,042 -17.3 199,564 15,763 Happoshu (low-malt beer) Domestic 74,335 5,872 -7.9 80,676 6,373 Imported 13 1 -28.9 18 1 Sub total 74,348 5,873 -7.9 80,694 6,374 Total 239,466 18,915 -14.6 280,258 22,137 Sales by brand
(unit/'000 cases)Feb. Jan. - Feb. cases in 2005 yoy change (%) cases in 2004 cases in 2005 yoy change (%) cases in 2004 Super Dry 7,000 -13.0 8,050 12,750 -17.7 15,500 Honnama 1,440 -22.6 1,860 2,450 -30.2 3,510 Honnama-Aquablue- 1,080 -25.5 1,450 1,860 -31.6 2,720 Honnama-Offtime- 30 - - 60 - - Honnama-Gold- 1,400 - - 1,400 - -
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Jan. 2005 2004 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 74,812 5,909 -22.7 96,843 7,650 Imported 133 11 -30.6 192 15 Sub total 74,945 5,920 -22.8 97,035 7,665 Happoshu (low-malt beer) Domestic 23,176 1,831 -38.6 37,726 2,980 Imported 0 0 0 18 1 Sub total 23,176 1,831 -38.6 37,744 2,981 Total 98,121 7,751 -28.2 134,779 10,646 Sales by brand
(unit/'000 cases)Jan. cases in 2005 yoy change (%) cases in 2004 Super Dry 5,750 -22.8 7,450 Honnama 1,010 -38.8 1,650 Honnama-Aquablue- 780 -38.6 1,270 Honnama-Offtime- 30 - -
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