Monthly Sales Reports 2007

  • Dec. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 209,214 16,526 6.6 196,344 15,509
    Happoshu (low-malt beer) Domestic 40,218 3,177 11.4 36,112 2,852
    New genre (No-malt beer) Domestic 24,055 1,900 0 24,053 1,900
    Total 273,488 21,603 6.6 256,509 20,261
    Jan. - Dec. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 1,712,677 135,283 -1.7 1,741,682 137,574
    Happoshu (low-malt beer) Domestic 426,975 33,726 14.5 373,001 29,463
    New genre (No-malt beer) Domestic 243,562 19,239 -8.8 267,165 21,103
    Total 2,383,213 188,248 0.1 2,381,849 188,140
    Sales by brand
    (unit/'000 cases)    		 Dec. Jan. - Dec.
    cases in 2007 yoy change (%) cases in 2006 cases in 2007 yoy change (%) cases in 2006
    Super Dry 16,000 4.9 15,250 130,700 -1.4 132,600
    Prime Time 110 -31.2 160 1,120 -27.7 1,550
    Honnama Draft 980 - - 11,320 - -
    Honnama-Aquablue- 840 0 840 9,290 -8.9 10,200
    Zeitakubiyori 230 -64.6 650 3,840 119.4 1,750
    Style Free 1,010 - - 8,300 - -
    Gokuuma 690 -37.3 1,100 10,710 181.8 3,800
    Ajiwai 840 - - 2,340 - -
    Gubinama 200 -65.5 580 4,600 -45.2 8,400
    Shinnama 3 120 -64.7 340 1,450 -83.5 8,800
  • Nov. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 135,901 10,735 -2.5 139,395 11,011
    Happoshu (low-malt beer) Domestic 30,912 2,442 -18.0 37,691 2,977
    New genre (No-malt beer) Domestic 19,290 1,524 -12.3 21,995 1,737
    Total 186,102 14,700 -6.5 199,081 15,725
    Jan. - Nov. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 1,503,462 118,757 -2.7 1,545,339 122,065
    Happoshu (low-malt beer) Domestic 386,757 30,550 14.8 336,888 26,610
    New genre (No-malt beer) Domestic 219,506 17,339 -9.7 243,113 19,203
    Total 2,109,726 166,645 -0.7 2,125,340 167,878
    Sales by brand
    (unit/'000 cases)    		 Nov. Jan. - Nov.
    cases in 2007 yoy change (%) cases in 2006 cases in 2007 yoy change (%) cases in 2006
    Super Dry 10,200 -1.4 10,350 114,700 -2.3 117,350
    Prime Time 70 -53.3 150 1,010 -27.3 1,390
    Honnama Draft 810 - - 10,340 - -
    Honnama-Aquablue- 680 -15 800 8,450 -9.7 9,360
    Zeitakubiyori 180 -83.6 1,100 3,610 228.2 1,100
    Style Free 770 - - 7,290 - -
    Gokuuma 580 -47.3 1,100 10,020 271.1 2,700
    Ajiwai 700 - - 1,500 - -
    Gubinama 160 -73.3 600 4,400 -43.7 7,820
    Shinnama 3 80 -60.0 200 1,330 -84.3 8,460
  • Oct. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 126,473 9,990 2.3 123,572 9,761
    Happoshu (low-malt beer) Domestic 33,043 2,610 23.7 26,708 2,110
    New genre (No-malt beer) Domestic 24,074 1,902 -37.3 38,391 3,032
    Total 183,589 14,502 -2.7 188,671 14,903
    Jan. - Oct. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 1,367,562 108,022 -2.7 1,405,944 111,054
    Happoshu (low-malt beer) Domestic 355,845 28,108 18.9 299,197 23,633
    New genre (No-malt beer) Domestic 200,217 15,815 -9.5 221,118 17,466
    Total 1,923,623 151,945 -0.1 1,926,259 152,153
    Sales by brand
    (unit/'000 cases)    		 Oct. Jan. - Oct.
    cases in 2007 yoy change (%) cases in 2006 cases in 2007 yoy change (%) cases in 2006
    Super Dry 9,700 3.7 9,350 104,500 -2.3 107,000
    Prime Time 70 -50.0 140 940 -24.2 1,240
    Honnama Draft 860 - - 9,530 - -
    Honnama-Aquablue- 720 -11.1 810 7,770 -9.2 8,560
    Zeitakubiyori 210 - - 3,430 - -
    Style Free 810 - - 6,520 - -
    Gokuuma 700 -56.2 1,600 9,440 490.0 1,600
    Ajiwai 800 - - 800 - -
    Gubinama 290 -63.7 800 4,240 -41.3 7,220
    Shinnama 3 90 -70.0 300 1,250 -84.9 8,260
  • Sep. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 128,558 10,155 -4.4 134,411 10,617
    Happoshu (low-malt beer) Domestic 37,917 2,995 6.6 35,558 2,809
    New genre (No-malt beer) Domestic 17,178 1,357 -15.2 20,246 1,599
    Total 183,652 14,506 -3.5 190,215 15,025
    Jan. - Sep. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 1,241,089 98,032 -3.2 1,282,372 101,293
    Happoshu (low-malt beer) Domestic 322,802 25,498 18.5 272,489 21,524
    New genre (No-malt beer) Domestic 176,143 13,913 -3.6 182,727 14,433
    Total 1,740,034 137,443 0.1 1,737,588 137,250
    Sales by brand
    (unit/'000 cases)    		 Sep. Jan. - Sep.
    cases in 2007 yoy change (%) cases in 2006 cases in 2007 yoy change (%) cases in 2006
    Super Dry 10,000 -2.4 10,250 94,800 -2.9 97,650
    Prime Time 80 -52.9 170 870 -20.9 1,100
    Honnama Draft 950 - - 8,670 - -
    Honnama-Aquablue- 770 -15.4 910 7,050 -9.0 7,750
    Zeitakubiyori 240 - - 3,220 - -
    Style Free 860 - - 5,710 - -
    Gokuuma 890 - - 8,740 - -
    Gubinama 370 -66.4 1,100 3,950 -38.5 6,420
    Shinnama 3 100 -80.8 520 1,160 -85.4 7,960
  • Aug. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 186,415 14,725 -0.1 186,631 14,742
    Happoshu (low-malt beer) Domestic 42,580 3,363 33.0 32,020 2,529
    New genre (No-malt beer) Domestic 19,748 1,560 -20.7 24,894 1,966
    Total 248,743 19,648 2.1 243,545 19,237
    Jan. - Aug. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 1,112,532 87,878 -3.1 1,147,960 90,676
    Happoshu (low-malt beer) Domestic 284,885 22,503 20.2 236,931 18,715
    New genre (No-malt beer) Domestic 158,902 12,552 -2.2 162,481 12,834
    Total 1,556,319 122,932 0.6 1,547,372 122,225
    Sales by brand
    (unit/'000 cases)    		 Aug. Jan. - Aug.
    cases in 2007 yoy change (%) cases in 2006 cases in 2007 yoy change (%) cases in 2006
    Super Dry 14,550 1.0 14,400 84,800 -3.0 87,400
    Prime Time 90 -66.7 270 790 -15.1 930
    Honnama Draft 1,120 - - 7,720 - -
    Honnama-Aquablue- 880 -6.4 940 6,280 -8.2 6,840
    Zeitakubiyori 310 - - 2,980 - -
    Style Free 930 - - 4,850 - -
    Gokuuma 1,050 - - 7,850 - -
    Gubinama 380 -71.2 1,320 3,580 -32.7 5,320
    Shinnama 3 120 -81.5 650 1,060 -85.8 7,440
  • Jul. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 180,522 14,259 8.3 166,654 13,164
    Happoshu (low-malt beer) Domestic 36,938 2,918 42.2 25,972 2,052
    New genre (No-malt beer) Domestic 17,804 1,406 -22.4 22,934 1,812
    Total 235,265 18,583 9.1 215,560 17,027
    Jan. - Jul. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 926,117 73,153 -3.7 961,329 75,934
    Happoshu (low-malt beer) Domestic 242,305 19,139 18.2 204,912 16,186
    New genre (No-malt beer) Domestic 139,155 10,992 1.1 137,587 10,868
    Total 1,307,577 103,284 0.3 1,303,828 102,988
    Sales by brand
    (unit/'000 cases)    		 Jul. Jan. - Jul.
    cases in 2007 yoy change (%) cases in 2006 cases in 2007 yoy change (%) cases in 2006
    Super Dry 14,000 12.0 12,500 70,250 -3.8 73,000
    Prime Time 110 -64.5 310 700 6.1 660
    Honnama Draft 1070 ― ― 6,600 ― ―
    Honnama-Aquablue- 820 6.5 770 5,400 -8.5 5,900
    Zeitakubiyori 300 ― ― 2,670 ― ―
    Style Free 840 ― ― 3,920 ― ―
    Gokuuma 1,000 ― ― 6,800 ― ―
    Gubinama 350 -73.1 1,300 3,200 -20.0 4,000
    Shinnama 3 120 -76.5 510 940 -86.2 6,790
  • Jun. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 164,558 12,998 -17.6 199,733 15,777
    Happoshu (low-malt beer) Domestic 41,920 3,311 11.0 37,781 2,984
    New genre (No-malt beer) Domestic 23,790 1,879 -14.6 27,854 2,200
    Total 230,268 18,189 -13.2 265,368 20,961
    Jan. - Jun. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 745,594 58,894 -6.2 794,675 62,771
    Happoshu (low-malt beer) Domestic 205,367 16,222 14.8 178,939 14,134
    New genre (No-malt beer) Domestic 121,350 9,585 5.8 114,653 9,056
    Total 1,072,312 84,701 -1.5 1,088,267 85,961
    Sales by brand
    (unit/'000 cases)    		 Jun. Jan. - Jun.
    cases in 2007 yoy change (%) cases in 2006 cases in 2007 yoy change (%) cases in 2006
    Super Dry 12,000 -18.1 14,650 56,250 -7 60,500
    Prime Time 110 -68.6 350 590 68.6 350
    Honnama Draft 1,220 - -0 5,530 - -0
    Honnama-Aquablue- 840 -25.7 1,130 4,580 -10.7 5,130
    Zeitakubiyori 350 - -0 2,370 - -0
    Style Free 860 - -0 3,080 - -0
    Gokuuma 1,170 - -0 5,800 - -0
    Gubinama 470 -67.6 1,450 2,850 5.6 2,700
    Shinnama 3 140 -79.1 670 820 -86.9 6,280
  • May 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 134,168 10,598 -4.6 140,621 11,108
    Happoshu (low-malt beer) Domestic 37,041 2,926 21.2 30,558 2,414
    New genre (No-malt beer) Domestic 17,995 1,421 -7.5 19,447 1,536
    Total 189,203 14,945 -0.7 190,626 15,057
    Jan. - May 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 581,036 45,895 -2.3 594,942 46,994
    Happoshu (low-malt beer) Domestic 163,404 12,907 15.8 141,158 11,150
    New genre (No-malt beer) Domestic 97,560 7,706 12.4 86,799 6,856
    Total 842,000 66,509 2.3 822,899 65,000
    Sales by brand
    (unit/'000 cases)    		 May Jan. - May
    cases in 2007 yoy change (%) cases in 2006 cases in 2007 yoy change (%) cases in 2006
    Super Dry 10,250 -6.4 10,950 44,250 -3.5 45,850
    Prime Time 100 - - 480 - -
    Honnama Draft 1,060 - - 4,310 - -
    Honnama-Aquablue- 780 -13.3 900 3,740 -6.5 4,000
    Zeitakubiyori 390 - - 2,020 - -
    Style Free 820 - - 2,220 - -
    Gokuuma 1,000 - - 4,630 - -
    Gubinama 470 -62.4 1,250 2,380 90.4 1,250
    Shinnama 3 120 -42.9 210 680 -87.9 5,610
  • Apr. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 135,273 10,685 3.3 130,942 10,343
    Happoshu (low-malt beer) Domestic 37,585 2,969 24.2 30,253 2,390
    New genre (No-malt beer) Domestic 23,463 1,853 -18.4 28,738 2,270
    Total 196,322 15,507 3.4 189,933 15,003
    Jan. - Apr. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 446,862 35,297 1.6 454,320 35,886
    Happoshu (low-malt beer) Domestic 126,363 9,981 14.3 110,600 8,736
    New genre (No-malt beer) Domestic 79,564 6,285 18.1 67,352 5,320
    Total 652,790 51,563 3.2 632,273 49,943
    Sales by brand
    (unit/'000 cases)    		 Apr. Jan. - Apr.
    cases in 2007 yoy change (%) cases in 2006 cases in 2007 yoy change (%) cases in 2006
    Super Dry 10,200 2.0 10,000 34,000 -2.6 34,900
    Prime Time 80 - - 380 - -
    Honnama Draft 1,090 - - 3,250 - -
    Honnama-Aquablue- 750 -12.8 860 2,960 -4.5 3,100
    Zeitakubiyori 390 - - 1,630 - -
    Style Free 700 - - 1,400 - -
    Gokuuma 1,000 - - 3,630 - -
    Gubinama 530 - - 1,910 - -
    Shinnama 3 150 -93.4 2,280 560 -89.6 5,400
  • Mar. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 129,530 10,231 -1.9 132,003 10,427
    Happoshu (low-malt beer) Domestic 35,115 2,774 8.5 32,375 2,557
    New genre (No-malt beer) Domestic 22,207 1,754 43.2 15,508 1,225
    Total 186,853 14,759 3.9 179,886 14,209
    Jan. - Mar. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 311,589 24,612 -3.6 323,378 25,543
    Happoshu (low-malt beer) Domestic 88,778 7,012 10.5 80,347 6,347
    New genre (No-malt beer) Domestic 56,101 4,431 45.3 38,614 3,050
    Total 456,468 36,056 3.2 442,340 34,940
    Sales by brand
    (unit/'000 cases)    		 Mar. Jan. - Mar.
    cases in 2007 yoy change (%) cases in 2006 cases in 2007 yoy change (%) cases in 2006
    Super Dry 9,900 -4.8 10,400 23,800 -4.4 24,900
    Prime Time 120 - - 300 - -
    Honnama Draft 1,010 - - 2,160 - -
    Honnama-Aquablue- 700 -25.5 940 2,210 -1.3 2,240
    Zeitakubiyori 400 - - 1,240 - -
    Style Free 700 - - 700 - -
    Gokuuma 1,030 - - 2,630 - -
    Gubinama 560 - - 1,380 - -
    Shinnama 3 160 -87.3 1,260 410 -86.9 3,120
  • Feb. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 97,268 7,683 -9.2 107,171 8,465
    Happoshu (low-malt beer) Domestic 36,293 2,867 18.0 30,760 2,430
    New genre (No-malt beer) Domestic 18,805 1,485 35.8 13,849 1,094
    Total 152,366 12,035 0.4 151,781 11,989
    Jan. - Feb. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 182,058 14,381 -4.9 191,375 15,116
    Happoshu (low-malt beer) Domestic 53,663 4,239 11.9 47,973 3,789
    New genre (No-malt beer) Domestic 33,894 2,677 46.7 23,106 1,825
    Total 269,615 21,297 2.7 262,453 20,731
    Sales by brand
    (unit/'000 cases)    		 Feb. Jan. - Feb.
    cases in 2007 yoy change (%) cases in 2006 cases in 2007 yoy change (%) cases in 2006
    Super Dry 7,450 -7.5 8,050 13,900 -4.1 14,500
    Prime Time 100 - - 180 - -
    Honnama Draft 1,150 - - 1,150 - -
    Honnama-Aquablue- 1,040 26.8 820 1,510 16.2 1,300
    Zeitakubiyori 440 - - 840 - -
    Gokuuma 880 - - 1,600 - -
    Gubinama 460 - - 820 - -
    Shinnama 3 140 -87.0 108 250 -86.6 1,860
  • Jan. 2007 2006
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 84,791 6,698 0.7 84,203 6,651
    Happoshu (low-malt beer) Domestic 17,369 1,372 0.9 17,212 1,360
    New genre (No-malt beer) Domestic 15,089 1,192 63.0 9,257 731
    Total 117,249 9,261 5.9 110,673 8,742
    Sales by brand
    (unit/'000 cases)    		 Jan.
    cases in 2007 yoy change (%) cases in 2006
    Super Dry 6,450 0 6,450
    Prime Time 800 - -
    Honnama 540 -21.3 690
    Honnama-Aquablue- 470 -2.1 480
    Zeitakubiyori 400 - -
    Shinnama 3 110 -85.9 780
    Gubinama 360 - -
    Gokuuma 720 - -

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