Monthly Sales Reports 2009

  • Dec. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 197,830 15,626 -3.4 204,804 16,177
    Happoshu (low-malt beer) Domestic 28,282 2,234 -22.1 36,305 2,868
    New genre (Malt-based) Domestic 45,836 3,621 52.6 30,040 2,373
    Total 271,949 21,481 0.3 271,150 21,418
    Jan. - Dec. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 1,531,544 120,975 -6.4 1,636,575 129,271
    Happoshu (low-malt beer) Domestic 319,870 25,266 -13.4 369,441 29,182
    New genre (Malt-based) Domestic 391,876 30,954 29.7 302,069 23,860
    Total 2,243,291 177,195 -2.8 2,308,084 182,313
    Sales by brand
    (unit/'000 cases)    		 Dec.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 15,450 -0.6 15,550
    Style Free 1,260 3.3 1,220
    Clear Asahi 2,190 25.9 1,740
    Asahi Off 680 ― ―
    Mugishibori 610 ― ―
    Sales by brand
    (unit/'000 cases)    		 Jan. - Dec.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 117,000 -6.6 125,300
    Style Free 11,720 3.0 11,380
    Clear Asahi 19,330 36.9 14,120
    Asahi Off 7,290 ― ―
    Mugishibori 2,650 ― ―
  • Nov. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 114,778 9,066 -8.5 125,408 9,906
    Happoshu (low-malt beer) Domestic 20,238 1,599 -23.4 26,432 2,088
    New genre (Malt-based) Domestic 32,375 2,557 46.1 22,158 1,750
    Total 167,391 13,222 -3.8 173,998 13,744
    Jan. - Nov. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 1,333,714 105,349 -6.8 1,431,771 113,094
    Happoshu (low-malt beer) Domestic 291,588 23,032 -12.5 333,135 26,314
    New genre (Malt-based) Domestic 346,039 27,333 27.2 272,028 21,487
    Total 1,971,342 155,714 -3.2 2,036,934 160,895
    Sales by brand
    (unit/'000 cases)    		 Nov.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 8,550 -9.5 9,450
    Style Free 860 -5.9 910
    Clear Asahi 1,490 10.4 1,350
    Asahi Off 500 ― ―
    Mugishibori 480 ― ―
    Sales by brand
    (unit/'000 cases)    		 Jan. - Nov.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 101,550 -7.5 109,750
    Style Free 10,460 3.0 10,160
    Clear Asahi 17,140 38.4 12,380
    Asahi Off 6,610 ― ―
    Mugishibori 2,040 ― ―
  • Oct. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 116,182 9,177 -5.5 122,947 9,711
    Happoshu (low-malt beer) Domestic 23,326 1,842 -32.1 34,361 2,714
    New genre (Malt-based) Domestic 34,233 2,704 35.1 25,338 2,001
    Total 173,741 13,724 -4.9 182,646 14,427
    Jan. - Oct. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 1,218,936 96,282 -6.7 1,306,363 103,188
    Happoshu (low-malt beer) Domestic 271,350 21,434 -11.5 306,703 24,226
    New genre (Malt-based) Domestic 313,664 24,776 25.5 249,871 19,737
    Total 1,803,950 142,492 -3.2 1,862,937 147,151
    Sales by brand
    (unit/'000 cases)    		 Oct.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 8,900 -6.3 9,500
    The Master 70 ― ―
    Jukusen 80 -32.3 120
    Cool Draft 140 ― ―
    Honnama-Aquablue- 370 -35.4 570
    Style Free 1,020 0.0 1,020
    Clear Asahi 1,540 2.7 1,500
    Asahi Off 550 ― ―
    Mugishibori 560 ― ―
    Ajiwai 10 -95.1 200
    Sales by brand
    (unit/'000 cases)    		 Jan. - Oct.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 93,000 -7.3 100,300
    The Master 1,350 ― ―
    Jukusen 940 -43.4 1,660
    Cool Draft 4,140 ― ―
    Honnama-Aquablue- 3,910 -36.6 6,170
    Style Free 9,600 3.8 9250
    Clear Asahi 15,650 41.8 11,030
    Asahi Off 6,110 ― ―
    Mugishibori 1,560 ― ―
    Ajiwai 520 -87.4 4,130
  • Sep. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 116,157 9,175 -3.6 120,552 9,522
    Happoshu (low-malt beer) Domestic 24,890 1,966 -20.5 31,308 2,473
    New genre (Malt-based) Domestic 42,847 3,384 57.2 27,252 2,153
    Total 183,894 14,526 2.7 179,113 14,148
    Jan. - Sep. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 1,102,754 87,105 -6.8 1,183,416 93,477
    Happoshu (low-malt beer) Domestic 248,024 19,591 -8.9 272,342 21,512
    New genre (Malt-based) Domestic 279,432 22,072 24.5 224,533 17,736
    Total 1,630,210 128,769 -3.0 1,680,291 132,724
    Sales by brand
    (unit/'000 cases)    		 Sep.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 8,800 -4.9 9,250
    The Master 110 ― ―
    Jukusen 80 -26.5 110
    Cool Draft 250 ― ―
    Honnama-Aquablue- 370 -40.6 620
    Style Free 1,050 0.0 1,050
    Clear Asahi 1,670 9.2 1,530
    Asahi Off 610 ― ―
    Mugishibori 1,000 ― ―
    Ajiwai 30 -88.6 260
    Sales by brand
    (unit/'000 cases)    		 Jan. - Sep.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 84,100 -7.4 90,800
    The Master 1,280 ― ―
    Jukusen 860 -44.3 1,540
    Cool Draft 4,000 ― ―
    Honnama-Aquablue- 3,540 -36.7 5,600
    Style Free 8,580 4.2 8230
    Clear Asahi 14,110 48.0 9,530
    Asahi Off 5,560 ― ―
    Mugishibori 1,000 ― ―
    Ajiwai 510 -87.0 3,920
  • Aug. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 151,148 11,939 -6.5 161,610 12,765
    Happoshu (low-malt beer) Domestic 26,382 2,084 -16.9 31,765 2,509
    New genre (Malt-based) Domestic 30,275 2,391 13.7 26,634 2,104
    Total 207,805 16,414 -5.5 220,010 17,378
    Jan. - Aug. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 986,597 77,930 -7.2 1,062,863 83,954
    Happoshu (low-malt beer) Domestic 223,133 17,625 -7.4 241,034 19,039
    New genre (Malt-based) Domestic 236,585 18,688 19.9 197,281 15,583
    Total 1,446,316 114,243 -3.7 1,501,178 118,576
    Sales by brand
    (unit/'000 cases)    		 Aug.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 11,600 -7.6 12,550
    The Master 170 ― ―
    Jukusen 90 -37.0 140
    Cool Draft 370 ― ―
    Honnama-Aquablue- 350 -44.6 630
    Style Free 1,020 0.0 1,020
    Clear Asahi 1,670 11.3 1,500
    Asahi Off 610 ― ―
    Ajiwai 40 -85.2 270
    Sales by brand
    (unit/'000 cases)    		 Jan. - Aug.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 75,300 -7.7 81,550
    The Master 1,170 ― ―
    Jukusen 780 -46.0 1,440
    Cool Draft 3,750 ― ―
    Honnama-Aquablue- 3,170 -36.2 4,970
    Style Free 7,530 4.8 7180
    Clear Asahi 12,440 55.4 8,000
    Asahi Off 4,950 ― ―
    Ajiwai 480 -86.9 3,660
  • Jul. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 164,332 12,980 -13.1 189,058 14,934
    Happoshu (low-malt beer) Domestic 28,735 2,270 -17.4 34,767 2,746
    New genre (Malt-based) Domestic 31,490 2,487 6.0 29,703 2,346
    Total 224,558 17,738 -11.4 253,529 20,026
    Jan. - Jul. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 835,450 65,991 -7.3 901,253 71,189
    Happoshu (low-malt beer) Domestic 196,751 15,541 -6.0 209,269 16,530
    New genre (Malt-based) Domestic 206,310 16,296 20.9 170,647 13,479
    Total 1,238,511 97,829 -3.3 1,281,169 101,198
    Sales by brand
    (unit/'000 cases)    		 Jul.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 12,750 -13.9 14,800
    The Master 200 ― ―
    Jukusen 160 -43.0 280
    Cool Draft 420 ― ―
    Honnama-Aquablue- 400 -42.6 700
    Style Free 1,100 -2.5 1,130
    Clear Asahi 1,760 8.0 1,630
    Asahi Off 700 ― ―
    Ajiwai 40 -86.3 330
    Sales by brand
    (unit/'000 cases)    		 Jan. - Jul.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 63,700 -7.7 69,000
    The Master 1,000 ― ―
    Jukusen 690 -46.5 1,290
    Cool Draft 0 ― ―
    Honnama-Aquablue- 2,820 -35.0 4,340
    Style Free 6,510 5.6 6,160
    Clear Asahi 10,770 65.6 6,500
    Asahi Off 4,340 ― ―
    Ajiwai 440 -87.0 3,390
  • Jun. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 151,926 12,001 0.2 151,671 11,980
    Happoshu (low-malt beer) Domestic 32,889 2,598 1.0 32,578 2,573
    New genre (Malt-based) Domestic 36,742 2,902 26.5 29,048 2,294
    Total 221,558 17,501 3.9 213,297 16,848
    Jan. - Jun. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 671,117 53,011 -5.8 712,194 56,255
    Happoshu (low-malt beer) Domestic 168,016 13,271 -3.7 174,502 13,784
    New genre (Malt-based) Domestic 174,820 13,809 24.0 140,944 11,133
    Total 1,013,953 80,091 -1.3 1,027,640 81,172
    Sales by brand
    (unit/'000 cases)    		 Jun.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 11,000 -1.4 11,150
    The Master 300 ― ―
    Jukusen 130 -33.5 200
    Cool Draft 520 ― ―
    Honnama-Aquablue- 460 -28.3 650
    Style Free 1,080 8.0 1,000
    Clear Asahi 1,910 27.3 1,500
    Asahi Off 720 ― ―
    Ajiwai 50 -84.2 340
    Sales by brand
    (unit/'000 cases)    		 Jan. - Jun.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 50,950 -6.0 54,200
    The Master 800 ― ―
    Jukusen 530 -47.5 1,010
    Cool Draft 2,960 ― ―
    Honnama-Aquablue- 2,420 -33.5 3,640
    Style Free 5,420 7.9 5,030
    Clear Asahi 9,010 84.9 4,870
    Asahi Off 3,640 ― ―
    Ajiwai 400 -87.1 3,060
  • Sales by brand
    (unit/'000 cases)    		 Jan. - Jun.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 50,950 -6.0 54,200
    The Master 800 ― ―
    Jukusen 530 -47.5 1,010
    Cool Draft 2,960 ― ―
    Honnama-Aquablue- 2,420 -33.5 3,640
    Style Free 5,420 7.9 5,030
    Clear Asahi 9,010 84.9 4,870
    Asahi Off 3,640 ― ―
    Ajiwai 400 -87.1 3,060
    Jan. - May 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 519,191 41,010 -7.4 560,524 44,275
    Happoshu (low-malt beer) Domestic 135,127 10,674 -4.8 141,923 11,210
    New genre (Malt-based) Domestic 138,077 10,907 23.4 111,896 8,839
    Total 792,395 62,590 -2.7 814,343 64,324
    Sales by brand
    (unit/'000 cases)    		 May
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 9,050 -9.5 10,000
    The Master 500 ― ―
    Jukusen 90 -46.5 160
    Cool Draft 610 ― ―
    Honnama-Aquablue- 390 -38.1 630
    Style Free 970 8.1 900
    Clear Asahi 1,670 27.1 1,310
    Asahi Off 710 ― ―
    Ajiwai 60 -87.4 450
    Sales by brand
    (unit/'000 cases)    		 Jan. - May
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 39,950 -7.2 43,050
    The Master 500 ― ―
    Jukusen 400 -51.0 810
    Cool Draft 2,440 ― ―
    Honnama-Aquablue- 1,960 -34.9 3,000
    Style Free 4,340 7.8 4,030
    Clear Asahi 7,100 110.5 3,370
    Asahi Off 2,920 ― ―
    Ajiwai 340 -87.5 2,720
  • Apr. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 128,753 10,170 2.0 126,235 9,971
    Happoshu (low-malt beer) Domestic 31,134 2,459 9.3 28,494 2,251
    New genre (Malt-based) Domestic 33,537 2,649 26.6 26,485 2,092
    Total 193,424 15,278 6.7 181,214 14,314
    Jan. - Apr. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 395,631 31,250 -8.0 430,129 33,975
    Happoshu (low-malt beer) Domestic 105,773 8,355 -5.0 111,299 8,791
    New genre (Malt-based) Domestic 106,244 8,392 27.2 83,521 6,597
    Total 607,647 47,997 -2.8 624,950 49,364
    Sales by brand
    (unit/'000 cases)    		 Apr.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 9,900 3.1 9,600
    Jukusen 90 -43.7 170
    Cool Draft 710 ― ―
    Honnama-Aquablue- 380 -38.6 610
    Style Free 960 18.9 810
    Clear Asahi 1,710 47.4 1,160
    Asahi Off 740 ― ―
    Ajiwai 60 -85.8 450
    Sales by brand
    (unit/'000 cases)    		 Jan. - Apr.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 3,090 -6.5 33,050
    Jukusen 310 -52.1 650
    Cool Draft 1,830 ― ―
    Honnama-Aquablue- 1,560 -34.4 2,370
    Style Free 3,370 7.7 3,130
    Clear Asahi 5,430 163.6 2,060
    Asahi Off 2,210 ― ―
    Ajiwai 290 -87.0 2,270
  • Mar. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 110,222 8,706 59.4 69,145 5,462
    Happoshu (low-malt beer) Domestic 36,297 2,867 131.4 15,685 1,239
    New genre (No-malt beer) Domestic 29,372 2,320 43.6 20,454 1,616
    Total 175,890 13,893 67.1 105,285 8,316
    Jan. - Mar. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 266,878 21,080 -12.2 303,894 24,004
    Happoshu (low-malt beer) Domestic 74,639 5,896 -9.9 82,805 6,541
    New genre (No-malt beer) Domestic 72,707 5,743 27.5 57,036 4,505
    Total 414,223 32,719 -6.7 443,736 35,050
    Sales by brand
    (unit/'000 cases)    		 Mar.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 8,550 71.0 5,000
    Jukusen 90 -76.4 360
    Cool Draft 1,120 ― ―
    Honnama-Aquablue- 440 29.4 340
    Style Free 840 100.0 420
    Clear Asahi 1,450 61.1 900
    Asahi Off 700 ― ―
    Ajiwai 70 -80.6 360
    Sales by brand
    (unit/'000 cases)    		 Jan. - Mar.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 21,000 -10.4 23,450
    Jukusen 220 -55.0 480
    Cool Draft 1,120 ― ―
    Honnama-Aquablue- 1,190 -32.4 1,760
    Style Free 2,410 3.9 2,320
    Clear Asahi 3,720 313.3 900
    Asahi Off 1,470 ― ―
    Ajiwai 220 -87.9 1,820
  • Feb. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 92,006 7,267 -41.6 157,463 12,438
    Happoshu (low-malt beer) Domestic 22,560 1,782 -53.6 48,602 3,839
    New genre (No-malt beer) Domestic 30,586 2,416 17.6 26,008 2,054
    Total 145,153 11,465 -37.5 232,074 18,331
    Jan. - Feb. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 156,656 12,374 -33.3 234,749 18,543
    Happoshu (low-malt beer) Domestic 38,342 3,029 -42.9 67,120 5,302
    New genre (No-malt beer) Domestic 43,335 3,423 18.5 36,582 2,890
    Total 238,333 18,826 -29.6 338,451 26,734
    Sales by brand
    (unit/'000 cases)    		 Feb.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 7,050 -42.2 12,200
    Jukusen 70 -1.4 70
    Honnama-Aquablue- 430 -56.7 990
    Style Free 890 -31.0 1,290
    Clear Asahi 1,360 ― ―
    Asahi Off 770 ― ―
    Ajiwai 80 -91.8 1,010
    Sales by brand
    (unit/'000 cases)    		 Jan. - Feb.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 12,450 -32.5 18,450
    Jukusen 130 10.2 120
    Honnama-Aquablue- 750 -47.3 1,420
    Style Free 1,570 -17.4 1,900
    Clear Asahi 2,270 ― ―
    Asahi Off 770 ― ―
    Ajiwai 150 -89.7 1,460
  • Jan. 2009 2008
    kl '000 of cases yoy change (%) kl '000 of cases
    Beer Domestic 64,650 5,107 -16.3 77,286 6,105
    Happoshu (low-malt beer) Domestic 15,782 1,247 -14.8 18,518 1,463
    New genre (No-malt beer) Domestic 12,722 1,005 20.3 10,573 835
    Total 93,154 7,358 -12.4 106,377 8,403
    Sales by brand
    (unit/'000 cases)    		 Jan.
    cases in 2009 yoy change (%) cases in 2008
    Super Dry 5,400 -13.6 6,250
    Jukusen 60 29.5 40
    Honnama-Aquablue- 320 -25.6 430
    Style Free 680 11.5 610
    Clear Asahi 910 - -
    Ajiwai 70 -85.1 450

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