Monthly Sales Reports 2013

  • Jan. - Dec. 2013 2012
    '000 of cases yoy change (%) '000 of cases
    Beer Domestic 108,616 -2.6 111,502
    Happoshu (low-malt beer) Domestic 15,461 -1.3 15,658
    New genre (Malt-based) Domestic 38,784 4.4 37,138
    Total 162,861 -0.9 164,298
    Sales by brand
    (unit/'000 cases)    		 2013 Dec. 2013 Jan. - Dec.
    cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2011
    Super Dry Total 13,250 0.6 13,170 106,270 -2.3 108,800
    Super Dry 12,850 -1.2 13,000 103,750 -2.0 105,900
    Dry Black 100 -41.2 170 1,360 -53.1 2,900
    Style Free 1,170 0.9 1,160 12,390 4.1 11,900
    Clear Asahi Total 2,820 20.5 2,340 28,210 18.7 23,770
    Clear Asahi 2,160 -7.7 2,340 21,590 -9.2 23,770
    Prime Rich 660 - - 6,620 - -
    Asahi Off 680 -11.7 770 7,260 -2.8 7,470
  • Nov. 2013 Nov. 2013 Jan. - Nov.
    yoy change (%) yoy change (%)
    Beer Domestic -4 -2
    Happoshu (low-malt beer) Domestic -3 1
    New genre (Malt-based) Domestic 4 5
    Total -2 0
    Sales by brand
    (unit/'000 cases)    		 2013 Nov. 2013 Jan. - Nov.
    cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
    Super Dry Total 8,360 -3.4 8,650 93,020 -2.7 95,630
    Super Dry 8,100 -4.7 8,500 90,900 -2.2 92,900
    Dry Black 70 -53.3 150 1,260 -53.8 2,730
    Style Free 1,010 0.0 1,010 11,220 4.5 10,740
    Clear Asahi Total 2,250 16.6 1,930 25,390 18.5 21,430
    Clear Asahi 1,710 -11.4 1,930 19,430 -9.3 21,430
    Prime Rich 540 - - 5,960 - -
    Asahi Off 550 -12.7 630 6,580 -1.8 6,700
  • Oct. 2013 Oct. 2013 Jan. - Oct.
    yoy change (%) yoy change (%)
    Beer Domestic -1 -2
    Happoshu (low-malt beer) Domestic -3 1
    New genre (Malt-based) Domestic 0 5
    Total -1 0
    Sales by brand
    (unit/'000 cases)    		 2013 Oct. 2013 Jan. - Oct.
    cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
    Super Dry Total 8,130 -0.6 8,180 84,660 -2.7 86,980
    Super Dry 8,000 -0.6 8,050 82,800 -1.9 84,400
    Dry Black 70 -46.2 130 1,190 -53.9 2,580
    Style Free 1,070 0.0 1,070 10,210 4.9 9,730
    Clear Asahi Total 2,300 15.0 2,000 23,140 18.7 19,500
    Clear Asahi 1,770 -11.5 2,000 17,720 -9.1 19,500
    Prime Rich 530 - - 5,420 - -
    Asahi Off 580 -13.4 670 6,030 -0.7 6,070
  • Jan. - Sep. 2013 2012
    '000 of cases yoy change (%) '000 of cases
    Beer Domestic 78,470 -2.8 80,691
    Happoshu (low-malt beer) Domestic 11,515 0.1 11,501
    New genre (Malt-based) Domestic 28,963 4.8 27,647
    Total 118,948 -0.7 119,839
    Sales by brand
    (unit/'000 cases)    		 2013 Sep. 2013 Jan. - Sep.
    cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2011
    Super Dry Total 7,530 -7.0 8,100 76,530 -2.9 78,800
    Super Dry 7,450 -5.7 7,900 74,800 -2.0 76,350
    Dry Black 80 -60.0 200 1,120 -54.3 2,450
    Style Free 1,050 0.0 1,050 9,140 5.5 8,660
    Clear Asahi Total 2,260 14.1 1,980 20,840 19.1 17,500
    Clear Asahi 1,740 -12.1 1,980 15,950 -8.9 17,500
    Prime Rich 520 - - 4,890 - -
    Asahi Off 580 -12.1 660 5,450 0.9 5,400
  • Aug. 2013 Aug. 2013 Jan. - Aug.
    yoy change (%) yoy change (%)
    Beer Domestic -5 -2
    Happoshu (low-malt beer) Domestic 2 3
    New genre (Malt-based) Domestic 4 6
    Total -3 1
    Sales by brand
    (unit/'000 cases)    		 2013 Aug. 2013 Jan. - Aug.
    cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
    Super Dry Total 11,080 -5.9 11,770 69,000 -2.4 70,700
    Super Dry 10,900 -5.2 11,500 67,350 -1.6 68,450
    Dry Black 120 -55.6 270 1,040 -53.8 2,250
    Style Free 1,170 6.4 1,100 8,090 6.3 7,610
    Clear Asahi Total 2,520 18.9 2,120 18,580 19.7 15,520
    Clear Asahi 1,910 -9.9 2,120 14,210 -8.4 15,520
    Prime Rich 610 - - 4,370 - -
    Asahi Off 650 -7.1 700 4,870 2.7 4,740
  • Jul. 2013 Jul. 2013 Jan. - Jul.
    yoy change (%) yoy change (%)
    Beer Domestic 4 -1
    Happoshu (low-malt beer) Domestic 3 3
    New genre (Malt-based) Domestic 6 7
    Total 4 1
    Sales by brand
    (unit/'000 cases)    		 2013 Jul. 2013 Jan. - Jul.
    cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
    Super Dry Total 12,360 3.6 11,930 57,920 -1.7 58,930
    Super Dry 11,850 1.7 11,650 56,450 -0.9 56,950
    Dry Black 170 -39.3 280 920 -53.5 1,980
    Style Free 1,180 5.4 1,120 6,920 6.3 6,510
    Clear Asahi Total 2,810 26.6 2,220 16,060 19.9 13,400
    Clear Asahi 2,070 -6.8 2,220 12,300 -8.2 13,400
    Prime Rich 740 - - 3,760 - -
    Asahi Off 680 1.5 670 4,220 4.5 4,040
  • Jan. - Jun. 2013 2012
    '000 of cases yoy change (%) '000 of cases
    Beer Domestic 47,996 -3.3 49,625
    Happoshu (low-malt beer) Domestic 7,325 -0.7 7,380
    New genre (Malt-based) Domestic 18,705 3.7 18,033
    Total 74,026 -1.3 75,038
    Sales by brand
    (unit/'000 cases)    		 2013 Jun. 2013 Jan. - Jun.
    cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2011
    Super Dry Total 9,620 -3.6 9,980 45,560 -3.1 47,000
    Super Dry 9,300 -4.1 9,700 44,600 -1.5 45,300
    Dry Black 140 -50.0 280 750 -55.9 1,700
    Style Free 1,110 1.8 1,090 5,740 6.5 5,390
    Clear Asahi Total 2,650 21.6 2,180 13,250 18.5 11,180
    Clear Asahi 1,970 -9.6 2,180 10,230 -8.5 11,180
    Prime Rich 680 - - 3,020 - -
    Asahi Off 720 4.3 690 3,540 5.0 3,370
  • May. 2013 May. 2013 Jan. - May.
    yoy change (%) yoy change (%)
    Beer Domestic 2 -2
    Happoshu (low-malt beer) Domestic 18 4
    New genre (Malt-based) Domestic -2 10
    Total 3 1
    Sales by brand
    (unit/'000 cases)    		 2013 May. 2013 Jan. - May.
    cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
    Super Dry Total 8,590 1.4 8,470 35,910 -3.0 37,020
    Super Dry 8,450 3.0 8,200 35,300 -0.8 35,600
    Dry Black 140 -48.1 270 610 -57.0 1,420
    Style Free 1,070 12.6 950 4,630 7.7 4,300
    Clear Asahi Total 2,420 23.5 1,960 10,600 17.8 9,000
    Clear Asahi 1,760 -10.2 1,960 8,260 -8.2 9,000
    Prime Rich 660 - - 2,340 - -
    Asahi Off 670 8.1 620 2,820 5.2 2,680
  • Apr. 2013 Apr. 2013 Jan. - Apr.
    yoy change (%) yoy change (%)
    Beer Domestic -3 -3
    Happoshu (low-malt beer) Domestic 0 0
    New genre (Malt-based) Domestic 25 13
    Total 4 1
    Sales by brand
    (unit/'000 cases)    		 2013 Apr. 2013 Jan. - Apr.
    cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
    Super Dry Total 8,470 -4.4 8,860 27,320 -4.3 28,550
    Super Dry 8,350 -0.6 8,400 26,850 -2.0 27,400
    Dry Black 120 -73.9 460 470 -59.1 1,150
    Style Free 1,040 6.1 980 3,560 6.3 3,350
    Clear Asahi Total 2,560 21.3 2,110 8,180 16.2 7,040
    Clear Asahi 1,900 -10,0 2,110 6,500 -7.7 7,040
    Prime Rich 660 - - 1,680 - -
    Asahi Off 640 6.7 600 2,150 4.4 2,060
    Asahi Funwari 400 - - 400 - -
  • Jan. - Mar. 2013 2012
    '000 of cases yoy change (%) '000 of cases
    Beer Domestic 19,239 -9.3 21,222
    Happoshu (low-malt beer) Domestic 3,066 -2.1 3,131
    New genre (Malt-based) Domestic 8,161 12.5 7,255
    Total 30,466 -3.6 31,608
    Sales by brand
    (unit/'000 cases)    		 2013 Mar. 2013 Jan. - Mar.
    cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
    Super Dry Total 7,900 -10.1 8,790 18,850 -4.3 19,690
    Super Dry 7,800 -3.7 8,100 18,500 -2.6 19,000
    Dry Black 100 -85.5 690 350 -49.3 690
    Style Free 980 2.1 960 2,520 6.3 2,370
    Clear Asahi Total 2,810 37.7 2,040 5,620 14.0 4,930
    Clear Asahi 1,790 -12.3 2,040 4,600 -6.7 4,930
    Prime Rich 1,020 - - 1,020 - -
    Asahi Off 600 0.0 600 1,510 3.4 1,460
  • Feb. 2013 Feb. 2013 Jan. - Feb.
    yoy change (%) yoy change (%)
    Beer Domestic 1 1
    Happoshu (low-malt beer) Domestic 0 3
    New genre (Malt-based) Domestic -6 1
    Total -1 1
    Sales by brand
    (unit/'000 cases)    		 2013 Feb. 2013 Jan. - Feb.
    cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
    Super Dry Total 6,100 0.0 6,100 10,950 0.5 10,900
    Super Dry 5,900 -3.3 6,100 10,700 -1.8 10,900
    Dry Black 200 - - 250 - -
    Style Free 870 7.4 810 1,540 9.2 1,410
    Clear Asahi 1,670 -4.6 1,750 2,810 -2.8 2,890
    Asahi Off 530 1.9 520 910 5.8 860
  • Jan. 2013 Jan. 2013 Jan. - Jan.
    yoy change (%) yoy change (%)
    Beer Domestic 1 1
    Happoshu (low-malt beer) Domestic 7 7
    New genre (Malt-based) Domestic 12 12
    Total 4 4
    Sales by brand
    (unit/'000 cases)    		 2013 Jan. 2013 Jan. - Jan.
    cases in 2013 yoy change (%) cases in 2012 cases in 2013 yoy change (%) cases in 2012
    Super Dry Total 4,850 1.0 4,800 4,850 1.0 4,800
    Super Dry 4,800 0.0 4,800 4,800 0.0 4,800
    Dry Black 50 - - 50 - -
    Style Free 670 11.7 600 670 11.7 600
    Clear Asahi 1,140 0.0 1,140 1,140 0.0 1,140
    Asahi Off 380 11.8 340 380 11.8 340

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