Monthly Sales Reports 2010
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Dec. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 185,316 14,638 -6.3 197,830 15,626 Happoshu (low-malt beer) Domestic 23,092 1,824 -18.4 28,282 2,234 New genre (Malt-based) Domestic 47,305 3,737 3.2 45,836 3,621 Total 255,714 20,199 -6.0 271,949 21,481 Jan. - Dec. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 1,476,839 116,654 -3.6 1,531,544 120,975 Happoshu (low-malt beer) Domestic 237,353 18,748 -25.8 319,870 25,266 New genre (Malt-based) Domestic 466,077 36,815 18.9 391,876 30,954 Total 2,180,268 172,217 -2.8 2,243,291 177,195
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Nov. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 120,190 9,494 4.7 114,778 9,066 Happoshu (low-malt beer) Domestic 19,066 1,506 -5.8 20,238 1,599 New genre (Malt-based) Domestic 37,949 2,998 17.2 32,375 2,557 Total 177,205 13,997 5.9 167,391 13,222 Jan. - Nov. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 1,291,523 102,016 -3.2 1,333,714 105,349 Happoshu (low-malt beer) Domestic 214,261 16,924 -26.5 291,588 23,032 New genre (Malt-based) Domestic 418,771 33,078 21.0 346,039 27,333 Total 1,924,555 152,019 -2.4 1,971,342 155,714
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Oct. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 105,968 8,370 -8.8 116,182 9,177 Happoshu (low-malt beer) Domestic 18,804 1,485 -19.4 23,326 1,842 New genre (Malt-based) Domestic 35,728 2,822 4.4 34,233 2,704 Total 160,501 12,678 -7.6 173,741 13,724 Jan. - Oct. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 1,171,333 92,522 -3.9 1,218,936 96,282 Happoshu (low-malt beer) Domestic 195,195 15,418 -28.1 271,350 21,434 New genre (Malt-based) Domestic 380,822 30,081 21.4 313,664 24,776 Total 1,747,350 138,021 -3.1 1,803,950 142,492
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Sep. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 115,968 9,160 -0.2 116,157 9,175 Happoshu (low-malt beer) Domestic 20,323 1,605 -18.3 24,890 1,966 New genre (Malt-based) Domestic 45,944 3,629 7.2 42,847 3,384 Total 182,235 14,395 -0.9 183,894 14,526 Jan. - Sep. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 1,065,365 84,152 -3.4 1,102,754 87,105 Happoshu (low-malt beer) Domestic 176,390 13,933 -28.9 248,024 19,591 New genre (Malt-based) Domestic 345,094 27,259 23.5 279,432 22,072 Total 1,586,849 125,344 -2.7 1,630,210 128,769
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Aug. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 148,631 11,740 -1.7 151,148 11,939 Happoshu (low-malt beer) Domestic 18,399 1,453 -30.3 26,382 2,084 New genre (Malt-based) Domestic 37,229 2,941 23.0 30,275 2,391 Total 204,259 16,134 -1.7 207,805 16,414 Jan. - Aug. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 949,397 74,992 -3.8 986,597 77,930 Happoshu (low-malt beer) Domestic 156,067 12,328 -30.1 223,133 17,625 New genre (Malt-based) Domestic 299,150 23,630 26.4 236,585 18,688 Total 1,404,614 110,949 -2.9 1,446,316 114,243 Sales by brand
(unit/'000 cases)Aug. cases in 2010 yoy change (%) cases in 2009 Super Dry 11,600 0.0 11,600 Style Free 1,030 1.0 1,020 Clear Asahi 1,970 18.0 1,670 Asahi Off 640 4.9 610 Mugishibori 170 ― ― Strong Off 280 ― ―
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Jul. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 160,500 12,678 -2.3 164,332 12,980 Happoshu (low-malt beer) Domestic 23,163 1,830 -19.4 28,735 2,270 New genre (Malt-based) Domestic 42,495 3,357 34.9 31,490 2,487 Total 226,158 17,864 0.7 224,558 17,738 Jan. - Jul. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 800,767 63,252 -4.2 835,450 65,991 Happoshu (low-malt beer) Domestic 137,668 10,874 -30.0 196,751 15,541 New genre (Malt-based) Domestic 261,920 20,689 27.0 206,310 16,296 Total 1,200,355 94,815 -3.1 1,238,511 97,829 Sales by brand
(unit/'000 cases)Jul. cases in 2010 yoy change (%) cases in 2009 Super Dry 12,950 1.6 12,750 Style Free 1,100 0.0 1,100 Clear Asahi 2,120 20.5 1760 Asahi Off 710 1.4 700 Mugishibori 280 ― ― Strong Off 390 ― ― Sales by brand
(unit/'000 cases)Jan. - Jul. cases in 2010 yoy change (%) cases in 2009 Super Dry 61,000 -4.2 63,700 Style Free 6,310 -3.1 6,510 Clear Asahi 11,820 9.7 10,770 Asahi Off 3,960 -8.8 4,340 Mugishibori 2,070 ― ― Strong Off 2,300 ― ―
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Jun. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 156,601 12,370 3.1 151,926 12,001 Happoshu (low-malt beer) Domestic 24,935 1,970 -24.2 32,889 2,598 New genre (Malt-based) Domestic 52,235 4,126 42.2 36,742 2,902 Total 233,771 18,465 5.5 221,558 17,501 Jan. - Jun. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 640,267 50,574 -4.6 671,117 53,011 Happoshu (low-malt beer) Domestic 114,505 9,045 -31.8 168,016 13,271 New genre (Malt-based) Domestic 219,425 17,332 25.5 174,820 13,809 Total 974,197 76,951 -3.9 1,013,953 80,091 Sales by brand
(unit/'000 cases)Jun. cases in 2010 yoy change (%) cases in 2009 Super Dry 11,000 0.0 11,000 Style Free 1,110 2.8 1,080 Clear Asahi 2,310 20.9 1910 Asahi Off 720 0.0 720 Mugishibori 290 ― ― Strong Off 420 ― ― Sales by brand
(unit/'000 cases)Jan. - Jun. cases in 2010 yoy change (%) cases in 2009 Super Dry 48,050 -5.7 50,950 Style Free 5,210 -3.9 5,420 Clear Asahi 9,700 7.7 9010 Asahi Off 3,250 -10.7 3,640 Mugishibori 1,790 ― ― Strong Off 1,910 ― ―
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May 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 109,576 8,655 -11.3 123,560 9,760 Happoshu (low-malt beer) Domestic 19,940 1,575 -32.1 29,354 2,319 New genre (Malt-based) Domestic 40,006 3,160 25.7 31,834 2,515 Total 169,522 13,390 -8.2 184,748 14,593 Jan. - May 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 483,666 38,204 -6.8 519,191 41,010 Happoshu (low-malt beer) Domestic 89,569 7,075 -33.7 135,127 10,674 New genre (Malt-based) Domestic 167,190 13,206 21.1 138,077 10,907 Total 740,426 58,485 -6.6 792,395 62,590 Sales by brand
(unit/'000 cases)May cases in 2010 yoy change (%) cases in 2009 Super Dry 8,300 -8.3 9,050 Style Free 920 -5.2 970 Clear Asahi 1,710 2.4 1670 Asahi Off 600 -15.5 710 Mugishibori 280 ― ― Strong Off 390 ― ― Sales by brand
(unit/'000 cases)Jan. - May cases in 2010 yoy change (%) cases in 2009 Super Dry 37,050 -7.3 39,950 Style Free 4,100 -5.5 4,340 Clear Asahi 7,390 4.1 7100 Asahi Off 2,530 -13.4 2,920 Mugishibori 1,500 ― ― Strong Off 1,490 ― ―
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Apr. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 123,673 9,769 -3.9 128,753 10,170 Happoshu (low-malt beer) Domestic 20,240 1,599 -35.0 31,134 2,459 New genre (Malt-based) Domestic 39,692 3,135 18.4 33,537 2,649 Total 183,605 14,503 -5.1 193,424 15,278 Jan. - Apr. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 374,090 29,549 -5.4 395,631 31,250 Happoshu (low-malt beer) Domestic 69,629 5,500 -34.2 105,773 8,355 New genre (Malt-based) Domestic 127,184 10,046 19.7 106,244 8,392 Total 570,904 45,095 -6.0 607,647 47,997 Sales by brand
(unit/'000 cases)Apr. cases in 2010 yoy change (%) cases in 2009 Super Dry 9,450 -4.5 9,900 Style Free 910 -5.2 960 Clear Asahi 1,780 4.1 1710 Asahi Off 610 -17.6 740 Mugishibori 290 ― ― Strong Off 400 ― ― Sales by brand
(unit/'000 cases)Jan. - Apr. cases in 2010 yoy change (%) cases in 2009 Super Dry 28,750 -7.0 30,900 Style Free 3,180 -5.6 3,370 Clear Asahi 5,680 4.6 5,430 Asahi Off 1,930 -12.7 2,210 Mugishibori 1,220 ― ― Strong Off 1,100 ― ―
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Mar. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 109,654 8,661 -0.5 110,222 8,706 Happoshu (low-malt beer) Domestic 20,053 1,584 -44.8 36,297 2,867 New genre (Malt-based) Domestic 42,824 3,383 45.8 29,372 2,320 Total 172,530 13,628 -1.9 175,890 13,893 Jan. - Mar. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 250,417 19,780 -6.2 266,878 21,080 Happoshu (low-malt beer) Domestic 49,389 3,901 -33.8 74,639 5,896 New genre (Malt-based) Domestic 87,493 6,911 20.3 72,707 5,743 Total 387,299 30,592 -6.5 414,223 32,719 Sales by brand
(unit/'000 cases)Mar. cases in 2010 yoy change (%) cases in 2009 Super Dry 8,450 -1.2 8,550 Style Free 910 8.3 840 Clear Asahi 1,630 12.4 1450 Asahi Off 600 -14.3 700 Mugishibori 360 ― ― Strong Off 700 ― ― Sales by brand
(unit/'000 cases)Jan. - Mar. cases in 2010 yoy change (%) cases in 2009 Super Dry 19,300 -8.1 21,000 Style Free 2,270 -5.8 2,410 Clear Asahi 3,900 4.8 3,720 Asahi Off 1,320 -10.2 1,470 Mugishibori 930 ― ― Strong Off 700 ― ―
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Feb. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 81,349 6,426 -11.6 92,006 7,267 Happoshu (low-malt beer) Domestic 17,894 1,413 -20.7 22,560 1,782 New genre (Malt-based) Domestic 27,703 2,188 -9.4 30,586 2,416 Total 126,946 10,027 -12.5 145,153 11,465 Jan. - Feb. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 140,763 11,119 -10.1 156,656 12,374 Happoshu (low-malt beer) Domestic 29,336 2,317 -23.5 38,342 3,029 New genre (Malt-based) Domestic 44,669 3,528 3.1 43,335 3,423 Total 214,768 16,964 -9.9 238,333 18,826 Sales by brand
(unit/'000 cases)Feb. cases in 2010 yoy change (%) cases in 2009 Super Dry 6,250 -11.3 7,050 Style Free 810 -9.0 890 Clear Asahi 1,360 0.0 1,360 Asahi Off 460 -40.3 770 Mugishibori 330 ― ― Sales by brand
(unit/'000 cases)Jan. - Feb. cases in 2010 yoy change (%) cases in 2009 Super Dry 10,850 -12.9 12,450 Style Free 1,360 -13.4 1,570 Clear Asahi 2,270 0.0 2,270 Asahi Off 720 -6.5 770 Mugishibori 570 ― ―
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Jan. 2010 2009 kl '000 of cases yoy change (%) kl '000 of cases Beer Domestic 59,415 4,693 -8.1 64,650 5,107 Happoshu (low-malt beer) Domestic 11,442 904 -27.5 15,782 1,247 New genre (Malt-based) Domestic 16,966 1,340 33.1 12,749 1,007 Total 87,823 6,937 -5.7 93,181 7,360 Sales by brand
(unit/'000 cases)Jan. cases in 2010 yoy change (%) cases in 2009 Super Dry 4,600 -14.8 5,400 Style Free 550 -19.1 680 Clear Asahi 910 0.0 910 Asahi Off 260 ― ― Mugishibori 240 ― ―
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