Monthly Sales Reports 2012

  • Jan. - Dec. 2012 2011
    '000 of cases yoy change (%) '000 of cases
    Beer Domestic 111,502 -0.1 111,611
    Happoshu (low-malt beer) Domestic 15,658 -5.9 16,641
    New genre (Malt-based) Domestic 37,138 -5.7 39,387
    Total 164,298 -2.0 167,640
    Sales by brand
    (unit/'000 cases)    		 2012 Dec. 2012 Jan. - Dec.
    cases in 2012 yoy change (%) cases in 2011 cases in 2012 yoy change (%) cases in 2011
    Super Dry Total 13,170 -4.2 13,750 108,800 0.3 108,500
    Super Dry 13,000 -5.5 13,750 105,900 -2.4 108,500
    Dry Black 170 - - 2,900 - -
    Style Free 1,160 0.0 1,160 11,900 -1.1 12,030
    Clear Asahi 2,340 -11.7 2,650 23,770 -1.8 24,200
    Asahi Off 770 4.1 740 7,470 0.0 7,470
  • Jul 2012 Nov. 2012 Jan. - Nov.
    yoy change (%) yoy change (%)
    Beer Domestic 1 1
    Happoshu (low-malt beer) Domestic 2 -6
    New genre (Malt-based) Domestic -4 -5
    Total 0 -1
    Sales by brand
    (unit/'000 cases)    		 2012 Nov. 2012 Jan. - Nov.
    cases in 2012 yoy change (%) cases in 2011 cases in 2012 yoy change (%) cases in 2011
    Super Dry Total 8,650 3.0 8,400 95,630 0.9 94,750
    Super Dry 8,500 1.2 8,400 92,900 -2.0 94,750
    Dry Black 150 - - 2,730 - -
    Style Free 1,010 8.6 930 10,740 -1.2 10,870
    Clear Asahi 1,930 0.5 1,920 21,430 -0.6 21,550
    Asahi Off 630 8.6 580 6,700 -0.4 6,730
  • Jul 2012 Oct 2012 Jan. - Oct
    yoy change (%) yoy change (%)
    Beer Domestic 1 1
    Happoshu (low-malt beer) Domestic 5 -7
    New genre (Malt-based) Domestic -5 -5
    Total 0 -1
    Sales by brand
    (unit/'000 cases)    		 2012 Oct. 2012 Jan. - Oct.
    cases in 2012 yoy change (%) cases in 2011 cases in 2012 yoy change (%) cases in 2011
    Super Dry Total 8,180 1.6 8,050 86,980 0.7 86,350
    Super Dry 8,050 0.0 8,050 84,400 -2.3 86,350
    Dry Black 130 - - 2,580 - -
    Style Free 1,070 12.6 950 9,730 -2.1 9,940
    Clear Asahi 2,000 4.2 1,920 19,500 -0.7 19,630
    Asahi Off 670 15.5 580 6,070 -1.3 6,150
  • Jan. - Sep. 2012 2011
    '000 of cases yoy change (%) '000 of cases
    Beer Domestic 80,691 -0.5 81,109
    Happoshu (low-malt beer) Domestic 11,501 -9.6 12,722
    New genre (Malt-based) Domestic 27,647 -7.1 29,772
    Total 119,839 -3.0 123,603
    Sales by brand
    (unit/'000 cases)    		 2012 Sep. 2012 Jan. - Sep.
    cases in 2012 yoy change (%) cases in 2011 cases in 2012 yoy change (%) cases in 2011
    Super Dry Total 8,100 -2.4 8,300 78,800 0.6 78,300
    Super Dry 7,900 -4.8 8,300 76,350 -2.5 78,300
    Dry Black 200 - - 2,450 - -
    Style Free 1,050 1.0 1,040 8,660 -3.7 8,990
    Clear Asahi 1,980 -8.8 2,170 17,500 -1.2 17,710
    Asahi Off 660 -4.3 690 5,400 -3.1 5,570
  • Aug 2012 Aug 2012 Jan. - Aug
    yoy change (%) yoy change (%)
    Beer Domestic 3 1
    Happoshu (low-malt beer) Domestic 4 -9
    New genre (Malt-based) Domestic 1 -4
    Total 3 -1
    Sales by brand
    (unit/'000 cases)    		 2012 Aug. 2012 Jan. - Aug.
    cases in 2012 yoy change (%) cases in 2011 cases in 2012 yoy change (%) cases in 2011
    Super Dry Total 11,770 3.7 11,350 70,700 1.0 70,000
    Super Dry 11,550 1.3 11,350 68,450 -2.2 70,000
    Dry Black 270 - - 2,250 - -
    Style Free 1,100 10.0 1,000 7,610 -4.3 7,950
    Clear Asahi 2,120 2.9 2,060 15,520 -0.1 15,540
    Asahi Off 700 2.9 680 4,740 -2.9 4,880
  • Jul 2012 Jul 2012 Jan. - Jul
    yoy change (%) yoy change (%)
    Beer Domestic -8 1
    Happoshu (low-malt beer) Domestic -15 -11
    New genre (Malt-based) Domestic -22 -5
    Total -12 -2
    Sales by brand
    (unit/'000 cases)    		 2012 Jul. 2012 Jan. - Jul.
    cases in 2012 yoy change (%) cases in 2011 cases in 2012 yoy change (%) cases in 2011
    Super Dry Total 11,930 -7.9 12,950 58,930 0.5 58,650
    Super Dry 11,650 -10.0 12,950 56,950 -2.9 58,650
    Dry Black 280 - 0 1,980 - 0
    Style Free 1,120 -7.4 1,210 6,510 -6.3 6,950
    Clear Asahi 2,220 -11.9 2,520 13,400 -0.6 13,480
    Asahi Off 670 -8.2 730 4,040 -3.8 4,200
    Direct Shot 100 - - 790 - -
  • Jan. - Jun. 2012 2011
    '000 of cases yoy change (%) '000 of cases
    Beer Domestic 49,625 2.0 48,629
    Happoshu (low-malt beer) Domestic 7,380 -11.3 8,320
    New genre (Malt-based) Domestic 18,033 -3.7 18,722
    Total 75,038 -0.8 75,671
    Sales by brand
    (unit/'000 cases)    		 2012 Jun. 2012 Jan. - Jun.
    cases in 2012 yoy change (%) cases in 2011 cases in 2012 yoy change (%) cases in 2011
    Super Dry Total 9,980 1.8 9,800 47,000 2.8 45,700
    Super Dry 9,700 -1.0 9,800 45,300 -0.9 45,700
    Dry Black 280 - - 1,700 - -
    Style Free 1,090 -12.1 1,240 5,390 -6.1 5,740
    Clear Asahi 2,180 -3.1 2,250 11,180 2.0 10,960
    Asahi Off 690 0.0 690 3,370 -2.9 3,470
    Direct Shot 190 - - 690 - -
  • May 2012 May 2012 Jan. - May
    yoy change (%) yoy change (%)
    Beer Domestic 16.0 3.0
    Happoshu (low-malt beer) Domestic -16.0 -10.0
    New genre (Malt-based) Domestic 9.0 -1.0
    Total 11.0 1.0
    Sales by brand
    (unit/'000 cases)    		 2012 May. 2012 Jan. - May.
    cases in 2012 yoy change (%) cases in 2010 cases in 2012 yoy change (%) cases in 2010
    Super Dry Total 8,470 16.0 7,300 37,020 3.1 35,900
    Super Dry 8,200 12.3 0 35,600 -0.8 0
    Dry Black 270 ― 0 1,420 ― 0
    Style Free 950 -19.5 1,180 4,300 -4.4 4,500
    Clear Asahi 1,960 -5.3 2,070 9,000 3.3 8,710
    Asahi Off 620 -6.1 660 2,680 0.0 2,680
    Blue Label 500 ― ― 500 ― ―
  • Apr. 2012 Apr. 2012 Jan. - Apr.
    yoy change (%) yoy change (%)
    Beer Domestic -7 0
    Happoshu (low-malt beer) Domestic -7 -8
    New genre (Malt-based) Domestic -7 -4
    Total -7 -2
    Sales by brand
    (unit/'000 cases)    		 2012 Apr. 2012 Jan. - Apr.
    cases in 2012 yoy change (%) cases in 2010 cases in 2012 yoy change (%) cases in 2010
    Super Dry Total 8,860 -7.7 9,600 28,550 -0.2 28,600
    Super Dry 8,400 -12.5 9,600 27,400 -4.2 28,600
    Dry Black 460 ― 0 1,150 ― 0
    Style Free 980 -2.0 1,000 3,350 0.9 3,320
    Clear Asahi 2,110 -4.1 2,200 7,040 6.0 6,640
    Asahi Off 600 -1.6 610 2,060 2.0 2,020
    Blue Label 180 ― ― 730 ― ―
  • Jan. - Mar. 2012 2011
    '000 of cases yoy change (%) '000 of cases
    Beer Domestic 21,222 1.1 20,996
    Happoshu (low-malt beer) Domestic 3,131 -18.4 3,837
    New genre (Malt-based) Domestic 7,255 -13.1 8,351
    Total 31,608 -4.8 33,185
    Sales by brand
    (unit/'000 cases)    		 2012 Mar. 2012 Jan. - Mar.
    cases in 2012 yoy change (%) cases in 2011 cases in 2012 yoy change (%) cases in 2011
    Super Dry 8,100 1.3 8,000 19,000 0.0 19,000
    Style Free 960 5.5 910 2,370 2.2 2,320
    Clear Asahi 2,040 5.2 1,940 4,930 11.0 4,400
    Asahi Off 600 9.1 550 1,460 3.5 1,410
    Blue Label 200 ― ― 550 ― ―
  • Feb. 2012 Feb. 2012 Jan. - Feb.
    yoy change (%) yoy change (%)
    Beer Domestic -3.0 -1.0
    Happoshu (low-malt beer) Domestic -9.0 -10.0
    New genre (Malt-based) Domestic -11.0 -1.0
    Total -6.0 -2.0
    Sales by brand
    (unit/'000 cases)    		 2012 Feb. 2012 Jan. - Feb.
    cases in 2012 yoy change (%) cases in 2010 cases in 2012 yoy change (%) cases in 2010
    Super Dry 6,100 -2.4 6,250 10,900 -0.9 11,000
    Style Free 810 0.0 810 1,410 0.0 1,410
    Clear Asahi 1,750 11.5 1,570 2,890 15.6 2,500
    Asahi Off 520 0.0 520 860 0.0 860
    Blue Label 190 - - 350 - -
  • Jan. 2012 Jan. 2012 Jan. - Jan.
    yoy change (%) yoy change (%)
    Beer Domestic 1.0 1.0
    Happoshu (low-malt beer) Domestic -11.0 -11.0
    New genre (Malt-based) Domestic 19.0 19.0
    Total 3.0 3.0
    Sales by brand
    (unit/'000 cases)    		 2012 Jan. 2012 Jan. - Jan.
    cases in 2012 yoy change (%) cases in 2010 cases in 2012 yoy change (%) cases in 2010
    Super Dry 4,800 1.1 4,750 4,800 1.1 4,750
    Style Free 600 0.0 600 600 0.0 600
    Clear Asahi 1,140 22.6 930 1,140 22.6 930
    Asahi Off 340 0.0 340 340 0.0 340
    Blue Label 160 - - 160 - -

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